Good news from VAR Andromedia...
Andromedia Closes '98 With Best Quarter in History
Excite, The Motley Fool, The Weather Channel, Levi Strauss Among Latest to Adopt Company's Leading Site Analysis and Personalization Solutions to Enhance Customer Service and Maximize ROI
SAN FRANCISCO -- Jan. 18, 1999 -- Andromedia, Inc., the leading supplier of Smart eMarketing™ solutions for eCommerce, today announced that revenues for the fourth quarter ending Dec. 31 were up 200% from the previous quarter, marking the best quarter in the company's history.
For the year Andromedia increased revenues more than 500% over the previous year.
Major new customers adopting Andromedia's market-leading realtime web site activity analysis solution ARIA® and LikeMinds™ patented personalization technology include Excite, The Motley Fool, The Weather Channel, Levi Strauss & Company, BigStar Entertainment, Internet Gift Registry, and USInternetworking.
Meanwhile current Andromedia customers Sun Microsystems, EarthLink Network, West Coast Entertainment, BellSouth, Boston Herald, Computer Associates, Broderbund, and the Government Services Administration demonstrated their overall satisfaction and ongoing commitment to the company by significantly expanding deployment of Andromedia products and services.
Strong sales of Andromedia's ARIA and LikeMinds technologies are attributed to growing recognition by marketing professionals that high-value web site activity analysis and personalization solutions are imperative as burgeoning e-commerce sites strive to improve customer service, retain customers, drive the bottom line, and maximize return on investment (ROI).
"The e-commerce market is growing at more than 100% annually,'' says Kent Godfrey, Andromedia CEO. "Such growth will continue to fuel a rapidly expanding base of blue-chip customers who require site analysis and personalization solutions to embed into their e-commerce infrastructure.
"With more than 100 customers representing some of the largest sites on the web, Andromedia has achieved the momentum necessary to fully capitalize on the tremendous opportunity presented by the hyper-growth personalization market in 1999.''
Marketing Intelligence Platform to Enable Personalization of E-Commerce
The $13 billion e-commerce market (Forrester Research) for 1998 is driving demand for Andromedia's products as companies seek to personalize the web experience for consumers.
By successfully integrating LikeMinds patented collaborative filtering technology with its market-leading ARIA web site analysis software, Andromedia is the established leader in the emerging Marketing Intelligence market. Andromedia's technology provides an automated Marketing Intelligence Platform that integrates with leading e-commerce platforms to provide dynamic content based on high-value knowledge derived from how consumers behave.
"Andromedia deploys enterprise software that enables e-commerce companies to influence consumer buying behavior through personalized content, and report the conversion rate of visitors to buyers, in realtime,'' says Michael Tchong, founder of Internet marketing newsletter Iconocast.
"With its patented LikeMinds collaborative filtering technology and ARIA site analysis solution, Andromedia is optimally positioned to satisfy the growing consumer demand for personalized e-commerce web sites.''
Andromedia's Patented LikeMinds Personalization Technology
Andromedia holds the original patents in the field of collaborative filtering (U.S. Patent 4,870,579, U.S. Patent 4,996,642, Canada Patent 1,324,675). The company's patents cover the most accurate form of predictive modeling (personalization) technology for analyzing past behavior, finding like-minded individuals, and predicting an individual's future behavior.
Andromedia's LikeMinds technology includes automated response capabilities, providing accurate, real-time predictions useful for suggestive selling, up-selling, personalized email, and targeted promotions and advertisements. LikeMinds technology is showcased at Andromedia's pioneering Movie Critic web site, www.moviecritic.com, one of the earliest and most popular demonstrations of personalization on the Web.
Andromedia's ARIA
Andromedia's ARIA recently received CNET's 1998 Builder.com Product Award for ''Best Traffic Analysis Tool.'' ARIA is essential in helping marketing professionals determine and measure the success of online marketing programs -- whether the objective is to measure the effectiveness of web content, track web ad performance, or determine the overall site ROI.
ARIA provides the most scalable and flexible solution, and saves corporate IT groups hundreds of thousands of dollars annually in the web activity analysis process. In addition, ARIA readily integrates with leading third-party ad server and content management applications to enable dynamic delivery of personalized web content.
About Andromedia
Founded in 1995, San Francisco-based Andromedia (www.andromedia.com) is the leading supplier of Smart eMarketing™ solutions for eCommerce. Major customers include Cyberian Outpost, Intuit, Excite, The Motley Fool, Sun Microsystems, 3Com, The Boston Herald, iVillage, Sony, Computer Associates, Audi, Forrester Research, U.S. Postal Service, Levi Strauss & Co., Columbia House, West Coast Entertainment, Cinemax, and Home Box Office.
Financial backers include Travelers Insurance, UBS Capital, JK&B Capital, Westbury Capital Partners, Sippl Macdonald Ventures, SOFTBANK Holdings, Draper International, and Platinum Ventures. Strategic partners include BroadVision, Vignette, NetGravity, Computer Associates, EarthLink Network, Engage Technology, Allaire, Interwoven, Sun Microsystems, and Hewlett-Packard.
How much of Andromedia's triple-digit growth has trickled down to ODIS? Place your bets! |
