To: Earlie who wrote (43905 ) 1/19/1999 2:12:00 PM From: wlheatmoon Read Replies (1) | Respond to of 132070
My post on BK thread. E-commerce killing each other like rabid dogs. It's an e-dog eat e-dog world. Every joe-blow with a second mortgage can set up a net site to sell crap. The pyramids are about to fall. OnSale set to wholesale PCs on razor-thin margins NEW YORK, Jan 19 (Reuters) - Internet retailer OnSale Inc.(Nasdaq:ONSL - news) on Tuesday said it expects to report a fourth-quarter loss, in line with Wall Street's expectations, but said profit margins have been narrowing. The Menlo Park, Calif.-based company also announced on Tuesday an advertising-supported service to sell computers at wholesale cost with no profit mark-ups in a move that was likely to accelerate the plunge in personal computer pricing. Existing retailers who rely on profit mark-ups also may come under enormous pressure as a result of the move. OnSale said revenues for the quarter are expected to show a slight improvement over the previous quarter, at about $59 million. Sporting goods and consumer electronics, which now collectively represent nearly 25 percent of sales, showed strong growth, the company said.But revenue from computer products declined due to seasonally limited availability of excess and refurbished goods during the main holiday selling season. In place of traditional retail profit mark-ups, it is counting on advertising revenues to support its business. The leap into wholesale pricing resembles the business plan of fast-growing Internet retailer Buy.com, whose aggressive low-cost pricing has attracted droves of online buyers. Buy.com also forgoes retail mark-ups in lieu of advertising revenues. Onsale has hired PricewaterhouseCoopers LLP to attest to its pricing policy. The report is posted on Onsale's site at onsale.com .