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Microcap & Penny Stocks : ZuluGroup.com (ZULU/ESVS)-Ecommerce & Internet Advertising -- Ignore unavailable to you. Want to Upgrade?

To: FlatTaxMan who wrote (98)	1/19/1999 10:38:00 AM
From: HIGHPLANESDRIFTER	Read Replies (1) \| Respond to of 2003

Quite right Flatman ... that did constitute pretty decent news ... even I am surprised that the share price has not bobbed much above 20 cents pre- 10:1 split ... I would have thought that a significant move onthe ad side of the business where the revenue model is more established, would have made a bigger splash ... the market appears very wary ...

To: FlatTaxMan who wrote (98)	1/19/1999 10:43:00 AM
From: HIGHPLANESDRIFTER	Read Replies (1) \| Respond to of 2003

Flatman, back this up with fact: You said : <<What did BFL do during Xmas? 9th overall in sales or something like that. >> I thought I recalled 9th overall in something (advertising spent?), but show me where it was sales ... happy to acknowledge if right ...

To: FlatTaxMan who wrote (98)	1/19/1999 3:50:00 PM
From: HIGHPLANESDRIFTER	Respond to of 2003

Flatman, to follow up on your non-factual hype, where you said; <<What did BFL do during Xmas? 9th overall in sales or something like that. >> No, as I stated, 9th over all in advertising, which is an expenditure, not sales which are revenue. Careful which side of the balance sheet you are hyping.: Quote << NetRatings said the top 10 holiday advertisers for the weeks of Dec 13 and Dec 20, 1998, were: Dec. 20, 1998 1.CatalogLink 2.LowestFare 3.MSN Shopping 4.eBay 5.1800 Flowers 6.Barnes and Noble 7.Garden.com 8.Egghead 9.Brandsforless.com 10.CD Now>> Because of the business model for BFL which generates a maximum 5-15% return from an affiliate program, before expenses, the payoff from advertising for a BFL is far less than for an Amazon, where markups are richer … but even they have not figured out how to make money yet … make no mistake about it though, BFL has to advertise … their entire franchise value is tied up in recognition of the BFL name … the business model is transportable and there are no barriers to entry …