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To: CWIII who wrote (107)1/19/1999 12:58:00 PM
From: CWIII  Respond to of 2003
 
search.internet.com

Enhanced Services Launches New Web Ad Unit

[December 31, 1998] Enhanced Services Company Inc. and its subsidiary, ad
network and rep firm Zulu-tek Inc. said they have formed a new Web advertising
unit to support ad revenue growth and expansion of its e- commerce business with
the recent acquisition of BrandsForLess.com.

The new unit will be called Group Omni-net.com.

"With the formation of Group Omni-net.com, we are now positioned to become a
dominant Web advertising and e-commerce force," said Rob Chmiel, chief operating
officer of Enhanced. "We have made a significant commitment by increasing our
online ad budget to $25 million for 1999 to facilitate greater market penetration for
BrandsForLess.com and our other e-commerce ventures. The immediate impact
of the recent ad campaign has clearly demonstrated the positive synergy created with
the Enhanced-BrandsForLess combination."

Chmiel added that a CEO for Omni-net is being sought and the new Web site for
Omni-net is expected to go live in January.

BrandsForLess.com is an e-commerce mall that allows shoppers to find, select
and purchase products across multiple categories. The operation currently offers
more than 1,500 brands and over 500,000 products.

Enhanced said it already has rolled out an initial online ad campaign for
BrandsForLess.com on DejaNews.com, CNN.com, WarnerBros., SportsLine,
Webcrawler, Excite, Geocities and the Zulu network, and has experienced
substantial increases in traffic as a result.

Last modified:



To: CWIII who wrote (107)1/19/1999 1:16:00 PM
From: CWIII  Respond to of 2003
 
search.internet.com

Enhanced Services Buys 'BrandsForLess.com'
for $35 Million

[December 23, 1998] Enhanced Services Company Inc. in Los Angeles said that it
has acquired privately held e-commerce firm BrandsForLess.com for $35
million.

BrandsForLess.com operates an online department store featuring about 60
departments that it calls "e-partments," selling name brand goods at a discount. The
company also develops and administers various e-commerce stores appearing under
the brand names of various portal and destination sites.

"BrandsForLess.com has forged numerous strategic relationships with some of
the most popular names on the Internet to position itself as a leading e- commerce
solution for online shopping. Their success is largely the result of addressing what
consumer studies have indicated to be missing within the online shopping
environment--convenience, simplicity and reliability at a discount," said Rob Chmiel,
COO of Enhanced Services.

"This acquisition is a logical extension of our strategy to acquire companies that have
a proven track record and expertise of driving revenue through the Internet," he said.

"We believe that the opportunity to join forces with the Enhanced team represents an
ideal situation for both entities," said George Russell, BrandsForLess president
and CEO. ". . .Enhanced Services brings to the table rapid access to thousands of
potential distributors of BrandsForLess.com's e- commerce package."

BrandsForLess.com currently offers more than 1,500 brands, and over 500,000
products on its site. It also develops and administers various "virtual" department
stores licensed under the names of major portal and destination sites such as
DejaNews.Com and CNN.com.

Enhanced Services said the combination of the brands site with its ad network
Zulu-tek and its pending acquisitions, "represent the convergence under one umbrella
of diverse services focused specifically on the Internet as a communications and
transaction medium creating a new specialty in the e-commerce arena."



To: CWIII who wrote (107)1/19/1999 1:57:00 PM
From: CWIII  Respond to of 2003
 


From Internet.com 12/23/98

Enhanced Services Buys
'BrandsForLess.com' for $35 Million

[December 23, 1998] Enhanced Services Company Inc. in Los
Angeles said that it has acquired privately held e-commerce firm
BrandsForLess.com for $35 million.

BrandsForLess.com operates an online department store featuring
about 60 departments that it calls "e-partments," selling name brand
goods at a discount. The company also develops and administers
various e-commerce stores appearing under the brand names of
various portal and destination sites.

"BrandsForLess.com has forged numerous strategic relationships
with some of the most popular names on the Internet to position itself
as a leading e- commerce solution for online shopping. Their success
is largely the result of addressing what consumer studies have
indicated to be missing within the online shopping
environment--convenience, simplicity and reliability at a discount,"
said Rob Chmiel, COO of Enhanced Services.

"This acquisition is a logical extension of our strategy to acquire
companies that have a proven track record and expertise of driving
revenue through the Internet," he said.

"We believe that the opportunity to join forces with the Enhanced team
represents an ideal situation for both entities," said George Russell,
BrandsForLess president and CEO. ". . .Enhanced Services brings
to the table rapid access to thousands of potential distributors of
BrandsForLess.com's e- commerce package."

BrandsForLess.com currently offers more than 1,500 brands, and
over 500,000 products on its site. It also develops and administers
various "virtual" department stores licensed under the names of major
portal and destination sites such as DejaNews.Com and CNN.com.

Enhanced Services said the combination of the brands site with its ad
network Zulu-tek and its pending acquisitions, "represent the
convergence under one umbrella of diverse services focused
specifically on the Internet as a communications and transaction
medium creating a new specialty in the e-commerce arena."



To: CWIII who wrote (107)1/19/1999 2:03:00 PM
From: CWIII  Respond to of 2003
 
From Internet.com 12/31/98

[December 31, 1998] Enhanced Services Company Inc. and its
subsidiary, ad network and rep firm Zulu-tek Inc. said they have
formed a new Web advertising unit to support ad revenue growth and
expansion of its e- commerce business with the recent acquisition of
BrandsForLess.com.

The new unit will be called Group Omni-net.com.

"With the formation of Group Omni-net.com, we are now positioned
to become a dominant Web advertising and e-commerce force," said
Rob Chmiel, chief operating officer of Enhanced. "We have made a
significant commitment by increasing our online ad budget to $25
million for 1999 to facilitate greater market penetration for
BrandsForLess.com and our other e-commerce ventures. The
immediate impact of the recent ad campaign has clearly demonstrated
the positive synergy created with the Enhanced-BrandsForLess
combination."

Chmiel added that a CEO for Omni-net is being sought and the new
Web site for Omni-net is expected to go live in January.

BrandsForLess.com is an e-commerce mall that allows shoppers to
find, select and purchase products across multiple categories. The
operation currently offers more than 1,500 brands and over 500,000
products.

Enhanced said it already has rolled out an initial online ad campaign for
BrandsForLess.com on DejaNews.com, CNN.com, WarnerBros.,
SportsLine, Webcrawler, Excite, Geocities and the Zulu network, and
has experienced substantial increases in traffic as a result.