Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: MeDroogies who wrote (22655)	1/19/1999 12:41:00 PM
From: Murrey Walker	Respond to of 213173

OT OT OT OT What you've said about rating variance is correct to a point. But other factors come into play. An advertiser for this SB is going to spend, on average, 1.6 million for a 30 second spot. The network will guarantee that advertiser a minimum rating for any given time slot (earlier in the game, higher – later in the game, lower). If the advertiser does not realize guaranteed ratings, the network does adjust accordingly – so it's not as much of a crap shoot as some people would believe. While the teams that play have some bearing on the overall ratings, that alone is not the driver. As to advertisers, the SB itself represents a showcase of sorts for launching new products – remember the 1984 launch of a certain computer.