To: ed doell who wrote (4023 ) 1/20/1999 9:22:00 AM From: anthony karpati Read Replies (2) | Respond to of 4748
Here's something interesting. I told a few friends about ACTV, especially their deal with Liberty. However, I could not find the news article today under either ACTV or Liberty on Yahoo Finance. Why would they not want people to know about it. Anyway, I did find it under ACTV's homepage. Are they trying to suppress the stock price? LIBERTY MEDIA INVESTS IN ACTV,INC. ENGLEWOOD, CO - September 15, 1998 - Liberty Media Corporation (NASDAQ: LBTYA, LBTYB) and ACTV, Inc. (NASDAQ: IATV) today announced a strategic investment that will join Liberty's vast programming resources and distribution relationships, with ACTV's patented Individualized Television digital programming capabilities. Under terms of the agreement, Liberty Media has invested $5 million in ACTV, Inc., representing a 10 percent stake in the company, with options to invest an additional $5 million. ACTV plans to use the investment to drive the expansion of regional Individualized Television digital cable services through previously announced agreements with FOX Sports Net and Cablevision's (AMEX: CVC) Rainbow Sports as well as through the formation of new strategic alliances. The companies also announced a new joint venture that will explore other applications of ACTV's technology. ''We are committed to remaining at the forefront of cable programming as the industry and its consumers move further into the digital world,'' said Robert Bennett, President and CEO of Liberty Media. ''This partnership will combine our programming experience with ACTV's powerful digital technology and enable us to offer viewers an improved television experience.'' ''We believe Individualized Television is one of the most creative, adaptable and fun new applications we've seen for digital television,'' said David Jensen, Vice President of Liberty Media. ''Our relationship will enable us to deliver one-of-a-kind marquee television programming to a rapidly expanding base of digital homes. In addition, this investment will provide the resources for a more robust rollout of ACTV's regional digital networks in conjunction with FOX Sports Net.'' ACTV uses patented software technologies to create Individualized Television, which takes traditional television programming into the digital age. Using a standard digital set-top box and remote control, a viewer can switch between the regular programming feed and a multitude of personal options and features. The proprietary software remembers all viewer responses and commands, enabling the delivery of individually-tailored television programming and advertising content to an unlimited number of viewers. Individualized Television can enhance a variety of television genres, including sporting events, news, game shows, educational programs and advertising. For sporting events, ACTV's Individualized Television offers more than 60 viewing options like Star Cam, which focuses on a featured player; Instant Replay on demand; in-depth statistics; scoring summaries; and relevant video feature stories and interviews. ''Our new alliance positions ACTV as a leader in digital programming,'' said David Reese, President, ACTV Entertainment. ''Liberty Media has a history as a cable programming innovator, and we appreciate their continued support of our company. Working together, we will provide cable operators with a valuable service and incremental revenue source, while offering advertisers one of the most powerful addressable media vehicles for an increasingly fragmented environment.''