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To: John Hunt who wrote (26521)	1/20/1999 5:43:00 AM
From: John Hunt	Read Replies (1) \| Respond to of 116762

Market Madness - Onsale To Sell PCs At Cost, Make Money On Ads dailynews.yahoo.com << Internet retailer Onsale Inc. on Tuesday opened another front in the computer price war, unveiling a plan to sell computers and accessories at wholesale cost plus a modest fee by connecting consumers to distributors and foregoing traditional price mark-ups. In announcing the service, dubbed atCost, Onsale also said it expected to post a fourth-quarter loss in line with Wall Street earnings expectations, but profit margins would slip into the high-single digits for the foreseeable future. The success of Onsale's kamikaze-like business tactics -- made feasible only through the advent of the vast electronic reach of the Web -- will depend on the company turning a profit through advertising and a token $10 fee per purchase. -- cont'd -- >> Guess they are going to make up the profit on volume ... Yeah, right, and those customers are really going to have great after sales support. or market madness as seen by Dilbert unitedmedia.com