DoubleClick Signs AltaVista to Three-Year Advertising Services
Agreement
Wednesday January 20, 7:32 am Eastern Time
Company Press Release
SOURCE: DoubleClick Inc.
NEW YORK, Jan. 20 /PRNewswire/ -- DoubleClick Inc. (Nasdaq: DCLK - news), a leading provider of Internet advertising solutions, today announced that it has
signed AltaVista to a three-year Advertising Services Agreement.
Compaq Computer Corporation (NYSE: CPQ - news), the owner of AltaVista, will continue to use the DoubleClick DART technology for the delivery of ads on the
AltaVista Web site. In addition, DoubleClick will retain domestic, international and local ad sales representation for the core search and directory sections of the
AltaVista site. AltaVista will continue to develop content zones and manage its sponsorship and ecommerce partnerships with marketers. During future years AltaVista
may assume full ad sales responsibilities for a limited number of clients.
The new agreement has comparable economic terms to the earlier agreement and is binding on both parties for the three-year term. The previous agreement, now being
replaced, was cancelable by either party with three months' notice.
''This is an excellent day for DoubleClick. We are thrilled that Compaq is clearly demonstrating a commitment to making AltaVista a premier portal,'' states Kevin
O'Connor, CEO of DoubleClick. ''This new long-term agreement not only guarantees the continuation of that relationship, but also provides the management of both
DoubleClick and AltaVista with the opportunity and incentive to identify new and lucrative areas where we can work together.''
DoubleClick has developed and maintained highly effective online marketing programs for AltaVista and its advertisers since December of 1996. DoubleClick has
successfully sold ads that target key word searches on AltaVista pages and created sponsorship opportunities for major advertisers. In December 1998, DoubleClick
delivered more than one billion targeted advertisements through AltaVista and in total, more than five billion ads on behalf of more than 6,000 Internet sites using the
DART technology. DoubleClick reported revenues of $29.1 million for the fourth quarter of 1998, a 40 percent increase over revenues of $20.8 million for the third
quarter of 1998, and a 167 percent increase over revenues of $10.9 million reported in the fourth quarter of 1997.
The new agreement permits AltaVista, a premier site internationally, to benefit from the vast reach and power of DoubleClick's worldwide advertising sales
organization. DoubleClick has over 200 advertising sales professionals in 23 offices in 14 countries managing relationships with more than 2,300 advertisers and their
agencies.
About DoubleClick Inc.
DoubleClick Inc. (http://www.doubleclick.net) Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and
reporting for online media campaigns. DoubleClick Inc. has U.S. headquarters in New York City, international headquarters in Dublin and maintains offices in Paris,
London, Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and San Francisco.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned
that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the
various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
About AltaVista Search
Compaq's AltaVista is the most powerful and useful guide to the Internet. A forerunner in Web search technology, AltaVista is setting new standards, from indexing
the entire Internet to providing the Web's first instant language translation capabilities. With an extensive line-up of innovative content and services, AltaVista is one of
the top destinations on the Web. For more information, visit AltaVista's flagship site located at altavista.com
About Compaq Computer Corporation
Founded in 1982, Compaq Computer Corporation, a Fortune 200 company, is a global information technology company. Compaq is the second largest computer
company in the world and the largest global supplier of personal computers. For more corporate information, see: compaq.com.
SOURCE: DoubleClick Inc. |
