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Technology Stocks : Peapod (PPOD) -- Ignore unavailable to you. Want to Upgrade?

To: Trey McAtee who wrote (650)	1/21/1999 9:29:00 AM
From: Regis McConnell	Read Replies (2) \| Respond to of 1170

Additional story the got 'lost' yesterday... SAN FRANCISCO--(BUSINESS WIRE)--Jan. 20, 1999 via NewsEdge Corporation - TDMI To Implement Online Marketing Programs to Acquire New Customers for Leading Provider of Interactive Grocery Shopping Service and Increase Sales Among Existing Customer Base. Times Direct Marketing, Inc., a leading San Francisco direct and online marketing agency, today announced that it has been named the online marketing agency of record for Peapod,Inc., a leading provider of interactive grocery shopping services. Times Direct Marketing Inc. (TDMI) was selected following a national search. The agreement calls for online marketing programs that will help acquire and retain new customers for Peapod's online grocery service in addition to increasing orders with existing customers. To help acquire new customers, TDMI will develop direct response banner advertising and email to educate prospects about Peapod's services. TDMI will also develop electronic newsletters, email, and other direct marketing programs to communicate personalized information to Peapod's customer base to help increase the amount and frequency of orders. Online grocery sales are projected to grow to $3.5 billion by the year 2002 according to a recent article in the Wall Street Journal. Overall, online purchases are expected to grow from $7.8 billion in 1998 to $108 billion by 2003 according to Forrester Research. "This business win is important because it clearly demonstrates how organizations are now shifting their focus on interactive marketing away from an advertising model and more toward a direct response model," said Mr. Chris Peterson, president of TDMI. "In 1999 and beyond, you're going to see a lot more agency reviews that will require firms to have interactive technical expertise and solid, strategic direct response skills as well." "We chose TDMI because they clearly understood electronic media while also bringing very strong direct response skills to the table," said Tim Dorgan, Executive Vice President of Marketing at Peapod. "This combination of skills is exactly what we need to build our business." Peapod is a leading interactive provider of online grocery shopping in Austin, Boston, Chicago, Columbus (Ohio), Dallas, Houston, Long Island (NY) and San Francisco. Peapod has over 98,000 members who can access current product and pricing information via the Internet. Peapod customers can shop online for their groceries and place orders on the Web. Peapod will deliver groceries at the time requested by the buyer for a nominal service charge. Peapod's corporate headquarters are located in Skokie, Illinois. TDMI was chosen to implement the online direct marketing programs because of its extensive experience in direct response communications that integrate banners, emails and other direct marketing programs. TDMI began integrating interactive media into direct marketing communications in 1993 and has since become a leader in applying direct response strategy to the Internet to help companies increase ROI, reduce costs and build highly qualified prospect databases. About Peapod, Inc. Peapod, Inc. (www.peapod.com) is the leading Internet supermarket, providing consumers with broad product choices and local delivery services. The Company currently provides such services in eight metropolitan markets in the United States and serves over 98,000 members. Peapod is also a leading provider of targeted media and research services to consumer goods companies, offering its unique medium for targeting promotions and advertising at the point of purchase and conducting cost-effective research. About Times Direct Marketing, Inc. Times Direct Marketing, Inc. is a San Francisco-based direct marketing agency. TDMI's services include direct mail, on-line marketing and return on investment analysis of direct marketing programs. The firm's clients include: 3Com, Autodesk, Heidrick & Struggles, Hewlett-Packard, IBM, Netscape, O'Neill Wetsuits, Palm Computing, Peapod, PeopleSoft, PointCast, Symantec and Verisign. Information on TDMI can be found at www.tdmi.com. Peapod is a registered trademark of Peapod, Inc. All other product and company names herein may be trademarks of their respective owners. CONTACT: Times Direct Marketing Inc. \| Shari Weelborg, 415/229-2891 \| shari@tdmi.com \| or \| Barrett Communications \| Debbie Perry, 650/637-0211 \| debbie@barrettcom.com