To: keta who wrote (39 ) 1/21/1999 9:46:00 AM From: kbert Read Replies (1) | Respond to of 244
MORE NEWS! Company Press Release MSGI Signs Agreement With BreathAsure NEW YORK--(BUSINESS WIRE)--Jan. 21, 1999--Marketing Services Group, Inc. (Nasdaq: MSGI - news), an integrated marketing services industry leader, Thursday announced that its Metro Fulfillment, Inc. (MFI) subsidiary has signed a Direct Response Services Agreement with BreathAsure, Inc. MFI will provide order entry and credit card processing, product warehousing, fulfillment and customer service for the direct response offerings of BreathAsure's products through its television, radio and print advertising. In addition, MFI will maintain BreathAsure's customer database. BreathAsure's product line includes America's No. 1 selling breath capsule, as well as a breath capsule with digestive aid, Dental Gum, OraBlast(TM) - The Chewable Breath Mint(TM), and PureBreath®, a capsule for pets. BreathAsure's products are available in over 35 countries. More than one billion capsules have been consumed since the company's founding in 1992. MFI (www.metrofulfillment.com) was founded by MSGI in May 1998 as a product distribution and fulfillment company specializing in the direct response, catalog and retail industries. BreathAsure, Inc. joins MFI's rapidly growing client list, which also includes Paramount Pictures, California Car Duster Company, Del Taco, Motor-Up and Walt Disney Company. Marketing Services Group, Inc. (www.msginet.com) provides direct marketing and database marketing, telemarketing and telefundraising, media planning and buying, interactive fulfillment, Web development, online consulting and e-commerce to nearly 1,000 clients worldwide.