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To: JDN who wrote (26855)1/21/1999 9:12:00 AM
From: JSI  Read Replies (1) | Respond to of 31646
 
JDN,

I do not expect JJ to put any "Spin" on something that would not be absolutely true.

Agreed. However putting a "spin" on something is not lying or even embellishing. It is simply the art of telling a story, a true story, so that it is interpreted in the way you want it to be. Most stories have many points to them. The job of PR is to make sure that the public sees the one that is most beneficial to the company.

JSI