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Technology Stocks : TAVA Technologies (TAVA-NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: yomaz who wrote (26858)1/21/1999 9:21:00 AM
From: JDN  Read Replies (2) | Respond to of 31646
 
Dear Yomaz: I must step in here (uninvited of course) as you are stepping on my toes. You cannot estimate the individual value of ANY PRESS RELEASE. But the CUMULATIVE effect of keeping a companies name in the financial press is VERY important IMHO. JDN



To: yomaz who wrote (26858)1/21/1999 9:21:00 AM
From: JSI  Read Replies (1) | Respond to of 31646
 
Agreed,

For a PR campaign to work it must be consistent. It must also be released properly. TAVA has a habit of releasing news through only one avenue. When you do this, news only hits one newswire at a time. You lose the effect of have it published in many places at once, which creates more exposure, which creates momentum, which creates volume, which creates price movement.

JSI


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