To: JSB who wrote (2216 ) 1/21/1999 6:31:00 PM From: Rande Is Respond to of 57584
JSB, PRFM is in almost exactly the same place financially. So are many of the other retailer based Inet stocks. If we applied real world financials to Internet e-commerce stocks, they would perhaps all be in single digits. But they are not. Today's internets are being played exactly like penny stocks. When trading a penny stock, you must turn a blind eye to today's financials [which is why I don't often get into financials on Inets], and look to tomorrow's potential increase in revs, which will "eventually" trickle down to the bottom line picture. ATHM has what 300,000 subscribers and they lost .55 cents per share. But I will gladly pay up to 75 bucks a share for them [may get my chance again soon, too]. Why? Of course, because I believe that they will turn that company around and break even someday. Not to mention some of the more popular Inets for bashing. . . But to answer your question, a website is dirt cheap. And to a company that already has everything it needs, there IS no expansion. They have distribution, retail, catalog sales, customer service. . .all currently in operation. Furthermore, when you refer to high inventories. . . when my inventories would get high, I would advertise my outlet center and blow out as much as I could at or near cost. Since they are the manufacturer they could just about GIVE the stuff away. And lo and behold: puritan.com Currently on their website. . .a free offer just to get some info. And several .com names such as: FreeVitamins.com and Vitamins4Less.com. Yup, I think they are approaching this from just the right perspective. Just waiting on Wall Street to notice. One broker added strong buy this week [see sleuth], just a matter of time, IMO. Rande Is