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Non-Tech : Barnes & Noble (BKS) -- Ignore unavailable to you. Want to Upgrade?

To: Chuzzlewit who wrote (290)	1/21/1999 8:00:00 PM
From: Stephen	Read Replies (1) \| Respond to of 1691

Chuzzlewit, Whilst the on-line retailers are prepared to garner market share at the expense of margins, I believe that this is being driven more as a factor of their business model than a concious loss-leader. Once they realised that actual profitability was a secondary issue to revenue growth by the street, fuel was put on the fire. Anyone subsequently entering the same arena then had to compete with the current benchmark ... and I think that this is why books are 20% cheaper at BKS.com over BKS bricks and mortar. JMHO, but it does question how this ecommerce trip will resolve itself .... !! Best Regards Stephen