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Technology Stocks : Egghead Computer (EGGS) -- Ignore unavailable to you. Want to Upgrade?


To: Big Dog who wrote (6074)1/22/1999 8:01:00 AM
From: Annette  Read Replies (2) | Respond to of 8307
 
A company can sell packaged piles of doggie doo doo...but if they market it right, everyone will beat their door down to get some.

Simple marketing that is aimed at a target market works...for example, I bought some toys at E-Toys this Xmas...in the box, they put kids stickers(with their logo strategically placed...and refrigerator magnets, along with one you could insert your kids picture in it...

Now they know who their target market is... the mother of the kids getting the toys! They put babies picture on the refrigertor...and voila! Everytime Mom goes to the fridge...the name Etoys stares them in the face!

Maybe Egghead should do something simple, like a mousepad...or one of the cubes of paper for jotting down notes....

It's called marketing....determine the target market and go on an all out assault!!!

Annette