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To: marvin smith who wrote (46067)	1/22/1999 12:11:00 PM
From: Probart	Respond to of 119973

PROG Here is the news item: Programmer's Paradise Launches Enhanced Webstore At www.pparadise.com; Fuels Internet Buyer Interest SHREWSBURY, N.J.--(BUSINESS WIRE)--Jan. 22, 1999--Programmer's Paradise(r), Inc. (Nasdaq: PROG), the international software marketer, announced today that the Company's newly enhanced webstore at www.pparadise.com is having a positive impact on its Internet traffic. The new store which is faster and more efficient, offers a newly designed interface, with a tenfold expansion of product selection and an equivalent expansion of technical reference content pages. Bill Willett, Chairman and Chief Executive Officer of Programmer's Paradise, stated, "Since the launch of our site on Monday, January 18, 1999, visits from both domestic and international sources are up significantly and our customers are spending 30% more time on the site. We firmly believe that with the improved navigation, as well as with the increased depth in products on our site, we will fulfill the buying needs of our customers." In the new site, Programmer's Paradise has expanded beyond its traditional software offerings to include a wide selection of hardware, training and reference products. "We have broadened our offerings without assuming unnecessary inventory risks and will continue to pursue new lines of products and services that meet the needs of our technical audience," concluded Mr. Willett. Additional new features to www.pparadise.com include: - Integrated product shopping environment allowing mixed orders of all types of products including "shrink-wrapped" and electronically delivered. - Dynamic presentation of merchandise displays, advertisements and promotions. - Broad range of international shipment-approved products. - Re-designed user-friendly interface with intuitive search capabilities, and faster page loading. - Y2K section to assist customers concerned about Y2K compliance. - Discount presentations for web-only promotions and instant rebate opportunities. As announced earlier, the Company will augment online promotions and advertisements of the new store with one billion catalog impressions planned for 1999, an increase of 25% over 1998. The Company will announce 1998 fourth quarter and year-end results on Thursday, January 28, 1999. Programmer's Paradise(r), Inc. is an international marketer of software targeting the software development professional and information technical professionals within enterprise organizations. Programmer's enhances software development productivity by providing a single-source for software development tools from industry-leading vendors selected on the basis of features, quality, price and warranty. The Company offers over 35,000 titles from more than 2,000 publishers and manufacturers, and distributes these products through multiple distribution channels. Programmer's Paradise Web site is www.pparadise.com. Bill Willett can be e-mailed at bill.willett@programmers.com. The statements in this release concerning the Company's future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. CONTACT: Programmer's Paradise(R), Inc. Bill Willett Chairman and Chief Executive Officer (732) 389-8950 bill.willett@programmers.com or