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Technology Stocks : PROGRAMMER'S PARADISE (PROG) -- Ignore unavailable to you. Want to Upgrade?

To: Dan Lisman who wrote (358)	1/22/1999 1:18:00 PM
From: John Flaherty	Respond to of 2383

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To: Dan Lisman who wrote (358)	1/22/1999 1:24:00 PM
From: Zeev Hed	Respond to of 2383

I think that they wanted to have few days of the site being up to see what reception it had, well, they say that people stay on 30% longer, but they do not say how much more they buy. Nevertheless, I am optimistic since they are using standard promotional methods to induce "impulse buying" a completely new source of income for them. the fact that they are using their existing channels to distribute more products that their audience needs is also positive. Now, let us see them expand their customer base beyond the "professional" users and then we could really see sales explosion. Zeev