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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Lizzie Tudor who wrote (36136)	1/22/1999 5:48:00 PM
From: GST	Respond to of 164684

Michelle -- All points well taken (although I usually avoid discussing fundamentals in the middle of a bubble). I'll make an exception. Lets assume, as we all know, that this is beginning of an important transition is commerce etc. etc. There are new entrants. They get an early jump. They occupy mindshare, build brands, get the best web real estate, all jump into bed with other (easy now). That makes them interesting and valuable (all of this applied much better at share prices below $20). So what is a Barnes and Noble, or a catalogue company, or a major retailer, or an entertainment company, etc., supposed to do? The answer is -- counterattack. 1999 will be the year best remembered as the year of the counterattack. Underestimating the resources, capabilities and sheer firepower of the companies which have been rattled by the nets, speaking as a long term investor, would be just plain old stupid. Its Friday and we all have other things to do, so I will not go on much further -- but I could suggest ways to counterattack that would crush AMZN. A public offering by Barnes in a couple of months will shift the entire nature of the competition. Barnes will bury AMZN -- and the survival of AMZN as a company is highly in doubt. Its main asset will be its brand equity which will be sold at auction when they can't pay their bills. That could happen this year. Before then, their stock will be crushed. That could happen any day now.