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Strategies & Market Trends : Trader J's Inner Circle -- Ignore unavailable to you. Want to Upgrade?


To: Gordon Gekko who wrote (5820)1/24/1999 5:33:00 PM
From: .com  Respond to of 56535
 
Below is an excerpt from briefing.com. Their estimate is right on target with your's: $1.50 of value from MMPT to each share of TNO. But, keep in mind that this calulation is assuming MMPT trades at $12, in the middle of the intended range. I woud be shocked, though, if MMPT opened below $50.

MODEM MEDIA.POPPE TYSON INC (MMPT): Bringing a successful Internet deal to market is about 85% timing and 15% fundamentals. Very rarely does
the IPO pipeline produce an Internet offering that doesn't depend almost entirely on a speculative bubble to float the stock. Interactive advertising agency, Modem
Media.Poppe Tyson, will break a period of almost six months of sub-par Internet initial public offerings. The Westport, CT-based company provides marketing
programs delivered over the Internet and other electronic media that facilitate two-way communication between the company's clients and their customers. AT&T and
Citibank are Modem Media.Poppe Tyson's two biggest customers, accounting for 20.4% and 12% of total revenues for the nine months ended Sept. 30.
The prominence of the deal is reflected in a top-shelf underwriting syndicate, made up of BancBoston Robertson Stephens, Nationsbanc Montogomery Securities and
Bear Stearns. The deal is scheduled to price between the last week of January and the first week of February, at $11 to $13 a share. Global advertising and
communications company, True North Communications (TNO 28 5/8 +7/8), currently owns 5.649 million shares of the company's Class B
common stock. At the conclusion of the offering, TNO will hold an 84.9% stake in the company. Based on the current offering range and the number of TNO shares
outstanding, TNO's position in Modem Media.Poppe Tyson is worth approximately $1.50 per TNO share (pre-tax). True North shares have appreciated 2.57 points or
10% since Modem Media.Poppe Tyson first filed to come public.