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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked -- Ignore unavailable to you. Want to Upgrade?

To: puborectalis who wrote (9565)	1/24/1999 5:16:00 PM
From: Rock_nj	Respond to of 90042

It looks like some newsletters are starting to take notice of PRFM. I just got this email: Subject: ALERT: PRFM Date: Sun, 24 Jan 1999 13:59:24 -0800 (PST) From: The Position Trader <thepositiontrader@yahoo.com> To: XXXXXXXXXXXXXXXXXXXX We are taking a good look at Perfumania, Inc. (NASDAQ: PRFM). Currently trading at $6 3/4, we expect it to get some serious attention in the next 2 weeks. They recently announced the formation of an International Franchise Division to capitalize on its expansion into global internet fragrance retailing. As part of this strategy, they will launch a new internet site at perfumania.com by February 1st, in time for Valentine's Day (a key marketing holiday). They intend to take advantage of the potential for cross-marketing between its more than 290 retail stores and the Internet. The Company's affiliate already distributes fragrances and related products through representatives in more than 80 countries. There are only 6.52 million shares outstanding, with a float of 1.9 million. Book value is $4.22. The short interest for January is probably several hundred thousand or more. With such a low float, their covering will add to the momentum. We expect PRFM to immediately retrace back to $10 in this next week, and move towards the $15 to $20 range soon after. Like BAMM and AAGP, we expect extensive coverage from CNBC, cbs.marketwatch and others. They have 31 sites registered so far: rs.internic.net In addition, Perfumania recently retained KCSA Public Relations Worldwide, a New York-based investor relations firm, to support the company in the area of investor relations. With the formation of the new internet division, perfumania.com, and the implementation of a new marketing strategy, they are intensifying their efforts to gain the support of the investment community. KCSA is helping Perfumania communicate their story and long-term strategy more aggressively to the financial community. It is believed that they have already begun a month-long institutional roadshow. They are rumored to have recently met with Bear Stearns, Oppenheimer, and C.S. First Boston. The first week of February is also expected to bring an advertsing blitz (in the Investors Business Daily, Wall Street Journal, other major newspapers, and major radio markets) for the opening of perfumania.com. Cross-marketing exposure with their more than 290 stores is already underway and it is widely believed they will do cross-link advertsing with Lycos.com and Infospace.com. Background Summary Perfumania, Inc. is the nation's leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances with approximately $180 million in annual sales. The Company operates a chain of more than 290 retail stores (located in regional malls, outlet malls, airports and on a stand-alone basis) specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. Perfumania.com intends to offer the lowest prices available for the more than 2,000 different products it will initially offer. Those products will include all major fragrances, from Giorgio Armani, Cartier, Fendi, Ralph Lauren, Gucci and Versace to Tommy Hilfiger and Cool Water. The offerings also will include the Company's own manufactured bath and body brands including Nature's Elements Skin Care, NE Sport and Jerome Privee. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. Perfumania.com expects to have its website, www.perfumania.com, in operation by February 1, 1999, in time for Valentine's Day, a key marketing holiday. The Company is currently building a special web warehouse within its 140,000 square foot facility in Miami. Perfumania.com is positioned to become the leading online discount retailer of perfumes and the dominate E-Commerce force in fragrances, by taking advantage of its major name recognition. ---------------------------------------------------------------------- The information provided is not a solicitation to buy or sell securities. The content is provided for informational purposes only and without warranty of any kind. You are solely responsible for your own investment decisions. We simply provide alerts to stocks we are watching.You must do your own research before making an investment. We may take positions in the stocks we recommend prior to presenting them to the public. We may also buy or sell such positions mentioned herein without prior notice. We receive no payment from anyone.