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To: Victor Lazlo who wrote (36490)	1/25/1999 8:20:00 AM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Glenn- Online more current because less chance for data entry errors. If something is wrong online, it has to get corrected if not right away, then eventually, in order for the merch to get where it is going. Manual data entry errors are very common. Victor, I am not going to debate you because I suspect the end result does not matter a lot. You are likely right. Also, the online people have one record for each consumer, presumably, not many, which is possible if you shop at more than one location of a chain store. Blockbuster Video requires you to get a new card for each store. Guess how many duplicate & out of date records they have for each single customer? This may be true for Blockbuster but that may be due to rentals at various locations. I have no clue for the reason. I do have two stores only in two different towns. We use the first and last name along with the area code and telephone number. That becomes an indexed string so a duplicate entry is beeped at by the computer immediatly. The only thing that can slip between the cracks is if the first and last name are the same but a Jr. or something was left off. On the net however, one may have thousands of emails addresses. What about duplication there? Glenn