Monday January 25, 9:08 am Eastern Time
Company Press Release
Object Design's ObjectStore Database Deployed Across All iMALL Products and Services
Leading e-commerce company uses ObjectStore to power Internet's largest shopping mall, product search engine and other services
BURLINGTON, Mass.--(BUSINESS WIRE)--Jan. 25, 1999-- Object Design, Inc. (Nasdaq:ODIS - news), the leading provider of object data-management solutions for C++, Java and XML-based applications, today announced that its ObjectStore® object database management system (ODBMS) is being used to power all of iMALL, Inc.'s (Nasdaq:IMAL - news) products and services. iMALL, a pioneer in electronic commerce services, operates Imall.com, the Internet's largest shopping mall, Stuff.com, the largest product-level search service, and a variety of supporting services.
''ObjectStore provides us with significant performance, scalability and productivity advantages over traditional data management solutions,'' said Dr. Phillip Windley, iMALL's chief technology officer. ''Our new ObjectStore-based architecture allows us to rapidly introduce new services that leverage our existing data repository and infrastructure investment. Furthermore, Object Design's consulting services enabled us to deliver this new architecture to market in record time.''
Windley said that the ObjectStore implementation will enable iMALL's services to support tens of millions of products and hundreds of thousands of retail e-commerce Web sites. Furthermore, because ObjectStore does not require programmers to write mapping code, which they would have to do were they using a relational database, Windley said that iMALL has increased programmer productivity by approximately 30 percent, which reduces the amount of time required to deliver new services to market.
''As one of the world's most successful and innovative e-commerce companies, iMALL's implementation is a marquee example of how ObjectStore is being used today to power true mission-critical applications on the Web,'' said Larry Alston, vice president of marketing for Object Design.
About iMALL
iMALL (Nasdaq:IMAL - news), a pioneer in electronic commerce services, enables and supports small and medium-sized businesses in their effort to cost effectively engage in electronic commerce through the use of iMALL's proprietary e-commerce tools and services. iMALL offers its e-commerce services directly to merchants, as well as through partnerships with leading ISPs, Web hosting firms and financial service companies with an Internet focus.
The company operates the largest shopping mall on the Internet, located at www.imall.com, as well as the mall at animalhouse.com, the most popular destination on the Internet among college students. iMALL recently launched an innovative shopping portal and powerful product-level search engine, Stuff.com(SM), ''The best place to buy Stuff(SM)'' and ''The best place to sell Stuff(SM).''
About Object Design
Object Design, Inc. (http://www.objectdesign.com), the leading provider of object data management solutions for C++, Java and XML-based applications, develops and markets the ObjectStore database management system and related tools, the ObjectStore PSE Pro line of small-footprint embedded databases, and the eXcelon XML data server. ObjectStore, with its unique Cache-Forward(tm) database architecture, is used by customers in a wide variety of industries to build and deploy component-based computing applications. The company backs its products with comprehensive training, services, and support. Headquartered in Burlington, Mass., Object Design sells and supports its products through branch offices across the U.S., international subsidiaries in the United Kingdom, Belgium, France, Germany, The Netherlands, Japan and Australia, and a worldwide network of distributors.
NOTE: Object Design, the Object Design logo, ObjectStore, Leadership by Design, and Object Exchange are registered trademarks of Object Design, Inc. eXcelon and Cache-Forward are trademarks of Object Design, Inc. All other trademarks are the property of their respective owners.
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