NetGravity News. I wonder if this has anything to do with ZuluGroup or Omni-net?
NetGravity Announces New Internet Marketing Service for Advertising Agencies;
NetGravity AdCenter for Agencies Service Offers the First Complete, End-to-End
Online Advertising Solution for Agencies to Manage and Optimize Online
Campaigns
SAN MATEO, Calif., Jan. 25 /PRNewswire/ -- NetGravity (Nasdaq: NETG), market leader in online advertising and direct marketing management solutions, today announced NetGravity AdCenter for Agencies, the first completely integrated, end-to-end online marketing service designed specifically for advertising agencies. AdCenter for Agencies automates and manages the complete process of online advertising, including media planning and buying, trafficking, ad targeting and delivery, and detailed campaign performance analysis. The solution was developed with input provided by leading agencies and initial customers, Anderson & Lembke, Agency.com and Ogilvy & Mather.
"By working closely with leading advertising agencies, NetGravity has built the most comprehensive, agency-focused solution available. From the beginning of a campaign to the end, the service's agency-centric capabilities maximize efficiency and provide agencies with the customer intelligence and control they need to optimize their clients' campaigns," said Rick Jackson, vice president of worldwide marketing and business development for NetGravity.
AdCenter for Agencies builds on the proven reliability and scalability of NetGravity's Internet marketing solutions which are currently used by leading merchants, advertising agencies and many of the Web's largest publishers. This Web-based service delivers a new interface that matches agency workflow for media planning, buying, targeting, ad trafficking, campaign management and enterprise-class, customizable analysis and reporting.
"In evaluating interactive marketing management solutions, AGENCY.COM was searching for an integrated service which was scaleable, intuitive, efficient and built on an open architecture," said Patrick Coyle, director of Online Media, AGENCY.COM. "Instead of an ad server on steroids or a data profiling system with a side of ad management, AGENCY.COM 's partnership with NetGravity AdCenter for Agencies provides our clients with an industry leading solution for maximizing the return on their investment."
Comprehensive Media Planning and Buying
AdCenter for Agencies enables agencies to create their detailed media plans directly in the solution and manage campaigns across multiple sites though a Web-based service, greatly increasing overall operating efficiencies. Media planners can access third-party data sources for contact information, site research data, or their own knowledge base, to determine the appropriate match of sites to the campaign objectives. The service also makes ad scheduling easier by providing agencies with a comprehensive database of publishers that accept third-party ads and their pre-approved ad banner size and type specifications.
The media buying tools utilize information directly from the media plans to save agencies valuable time. The service automates each stage of the buying process, automatically sending agency RFP's (request for proposals), insertion orders and notification of updates to publishers. Additionally, agencies can aggregate historical media purchases by advertisers and use this knowledge to negotiate volume CPM (cost per impression) rates. Customers can also access valuable historical media performance data in order to optimize media buy criteria.
Precision Targeting Capabilities
AdCenter for Agencies customers will have direct access to NetGravity's comprehensive Global Profile Service containing anonymous consumer profile information, including classic demographic profiles, purchase intention, and unique product and merchant affinity data. Agencies can use this rich data source for audience segmentation and to dynamically target visitors based on factors such as demographics, socio-economic factors and geographic location. NetGravity is working with multiple data suppliers to build the most comprehensive, open and flexible source of anonymous profiles, enabling agencies to target against the information that fits their particular campaigns. Once target profiles have been defined, AdCenter for Agencies customers can negotiate directly with NetGravity Global Profile Service- enabled Web publishers to eliminate waste in their buys.
"As a leader in one-to-one marketing, OgilvyOne has been looking for a service that will enable us to manage multiple media plans quickly and efficiently, allowing us to focus on more precise targeting across the Web," said Gerard Broussard, senior partner and director of Media Metrics, OgilvyOne.
Comprehensive Campaign Management Features
AdCenter for Agencies provides customers maximum control to manage their online campaigns with the flexibility to change creatives quickly and easily. The service automates the submission of media placement instructions and creatives to publishers, and simplifies the creative approval process by providing sites the capability to review and approve campaign creatives. AdCenter for Agencies also keeps track of due dates as well as other campaign deliverables so important dates are not missed.
"Anderson & Lembke has been working closely with NetGravity to help the company develop a service that truly fits the needs of an agency," said Alan May, media director for Anderson & Lembke. "The ability to centralize the results of a campaign without having to collect weekly data from the publishers is of tremendous value in this fast-paced environment."
Reliable, Consistent Counting And Third-Party Rich Media Ad Serving
NetGravity is committed to helping publishers and agencies successfully execute rich media campaigns in a third-party serving environment. To support this commitment, NetGravity in combination with MatchLogic, has adopted a Universal Media Tag format, and the TrueCount(sm) measurement standard to ensure accurate and consistent ad counting while giving agencies the creative flexibility they require in developing their campaigns. To further enable efficiencies and ease communications between agencies and publishers, NetGravity has developed a site certification program and is proactively certifying the Web's most trafficked sites. As a result of certification these sites will automatically be identified in the media planning process within AdCenter for Agencies. Sites interested in quickly becoming certified can register at: netgravity.com
Enterprise-Class, Customizable Analysis and Reporting Capabilities
To increase customer intelligence and pinpoint the most profitable customer segment, AdCenter for Agencies provides advanced, customizable analysis and reporting capabilities. Agencies can easily build unique performance reports and templates for every campaign using a simple point-and- click method, and run them on an ad hoc basis and/or as daily updates. With this new service, agencies receive consolidated reports and no longer need to wait for data from individual publishers that may not report on the campaign success factors agencies need. Data can be downloaded from a secure central database, for integration with other data or use with other data analysis tools. Performance results that can be measured include delivered impressions, CPM, CPC (cost per click), cost per action and transaction type. Agencies can use these reports to monitor and optimize campaigns, provide timely performance results for their clients and determine future media plans for an advertiser and their products. NetGravity will continue to deliver more powerful analysis and data mining capabilities to further enhance advertising campaign decision-making, and produce even greater customer intelligence.
"As advertisers continue to demand a higher return on investment and standardized methods of measurement for online advertising campaigns, advertising agencies need to have more resources than ever at their command," said Mark Peabody, senior analyst, Aberdeen Group. "NetGravity's AdCenter for Agencies meets these needs by providing a service tailor-made for agencies to optimize all stages of the online media and campaign management processes, allowing them to focus on their core competencies."
Availability
AdCenter for Agencies will be available to flagship customers in March of 1999, and generally available in April of 1999 through NetGravity's U.S. service.
About NetGravity
NetGravity is a leading provider of mission-critical online advertising and direct marketing solutions. NetGravity delivers a range of comprehensive software and service solutions to reliably manage, target and analyze online campaigns for advertising agencies, Web publishers, merchants and networks of sites. The company's worldwide customer base numbers more than 325, including many of the leading advertising agencies and most frequently visited websites. NetGravity was founded in 1995 and has headquarters in San Mateo, Calif. NetGravity's common stock trades on The Nasdaq Stock Market(sm) under the symbol NETG. For more information, please call 650-425-6000 or visit netgravity.com.
Legal Notice Regarding Forward-Looking Statements
Except for the historical information contained in this press release, the matters discussed herein, including, without limitation, NetGravity's ability to deliver future access to greater analysis and data mining capabilities, and its delivery date for AdCenter for Agencies, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those contained in or implied by such statements. Such risks and uncertainties include, without limitation, those relating to: the size and rate of growth of the online advertising market; the ability of NetGravity's data suppliers to provide unique insight into consumer behavior; NetGravity's ability to develop, on a timely basis, new releases of its software products; NetGravity's ability to successfully market and gain customer acceptance of its products and services; and NetGravity's ability to efficiently expand its domestic and international sales and marketing efforts. These and other important risk factors are described in detail in the "Risk Factors" section of NetGravity's Registration Statement on Form S-1 (No. 333- 51007) and certain other of NetGravity's filing with the Securities and Exchange Commission, each available online at sec.gov.
SOURCE NetGravity, Inc.
CO: NetGravity, Inc.
ST: California
IN: CPR ADV FIN
SU: PDT
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