To: Maya who wrote (38566 ) 1/25/1999 9:23:00 AM From: BillyG Respond to of 50808
Quadrant International (a major CUBE customer) Wins Industry Award for Digital Video and Audio Solutions MALVERN, Pa.--(BUSINESS WIRE)--Jan. 25, 1999-- Frost & Sullivan Recognizes QI as Technology Leader in Video Compression Market Strengthening its foothold as a technological leader of digital video solutions, Quadrant International (QI) has been chosen as the winner of the 1998 Marketing Engineering Competitive Strategy Award, granted by Frost & Sullivan, an international marketing consulting company that monitors the IT industry for market trends, market measurements and strategies. Frost & Sullivan bestows Market Engineering awards in recognition of those companies that have made a positive contribution to the industry. Winners of the prestigious awards are selected from an in-depth analysis of the market, including interviews with the companies that comprise the industry. Quadrant International was chosen as a result of effectively creating and implementing a competitive strategy, which integrated the elements of product features, price, marketing, and sales. "Our product initiatives are centered around delivering DVD as the standard in the PC and consumer electronics markets," said Leonard Sharp, vice president of marketing for QI. "It is a privilege to be recognized for our cutting-edge contributions to the emergence of video compression technology. This is yet another step in achieving our goal of providing the industry's best overall system performance and integration." QI's product offering includes digital video software and hardware solutions, with a focused development on MPEG-2 standard encoders and decoders designed to deliver unsurpassed quality and functionality required by today's consumer of PCs and electronics. In the past, the company has received recognition from several prominent industry organizations, including acknowledgment in PC Magazine's Editor's Choice awards, support in PC Computing's MVP winning systems, mentions in PC Gamer's "Editor's Choice" list, and C/Net's "Buy It" rating. About Quadrant International Quadrant International (QI) is an expert provider of digital video and audio solutions to manufacturers of PCs, consumer electronics appliances and convergence devices. QI addresses the convergence of the personal computer and consumer electronics markets through a full line of software and hardware products designed around a unique, modular software architecture that provides a consistent look and feel across technology platforms. Combining the best on-screen quality with the best overall system performance and integration, QI provides flexible and cost-effective solutions to a spectrum of partners in the PC-OEM, CE-OEM and semiconductor markets, including Compaq, Dell Computer, Gateway, Hewlett-Packard, Packard Bell/NEC, Quantex, Sony, ATI Technologies, C-Cube, and ST Microelectronics. Founded in 1994, QI is headquartered in Pennsylvania and has offices in the Silicon Valley, Seattle, Germany and Japan. All companies and product names mentioned herein are for identification purposes only and may be trademarks and/or registered trademarks of their respective companies. CONTACT: Quadrant International Lori Crenny, 610/408-7494 lcrenny@qi.com or Miller/Shandwick Technologies Kelley MacMaster, 650/596-5813 kmacmaster@miller.shandwick.com