To: Lee who wrote (91137 ) 1/25/1999 12:47:00 PM From: Mohan Marette Respond to of 176387
Japan's Personal Computer Sales Surge at Year-End Lee: What is with Japan I thought they were going through severe recession. Guess they need them PCs to get'em out of it,huh? ============================January 25, 1999 (TOKYO) -- Japan's personal computer sales in the fourth week of December, the last week of 1998, rose by nearly 50 percent compared with the same week a year earlier. The PC market for individual use recovered a degree of liveliness on the strength of the popularity of Windows 98. The market's buoyant tone exceeded the expectations of PC vendors. According to GfK Japan Ltd., PC sales at about 2,000 volume retailers during the fourth week of December (Dec. 28, 1998 - Jan. 3, 1999) increased 1.2 percent from the previous week in the number of PCs sold but decreased 2.9 percent in value. (See table.) However, in comparison with the same week a year earlier (Dec. 29, 1997 - Jan. 4, 1998), sales rose 48.4 percent in number, and scored an upswing of 48.2 percent in value. The average sales price fell 9,474 yen from 233,821 yen (US$2,060) during the previous week to 224,347 yen (US$1,980). GfK Japan is an information service company handling POS data for volume sales stores specializing in home appliances. As was the case at the end of 1997, the average sales price of a personal computer fell during the same week, dropping by nearly 10,000 yen (US$88) for both desktop types and notebook PCs. With the decline in sales prices, sales inched up, according to the statistics. Because the 1998 winter PC sales campaign started much earlier than usual, many analysts feared that the stores would be strained. The data GfK Japan releases are from about 2,000 outlets of 41 firms. GfK Japan selected the 41 firms in 1996 and has been releasing their data since then. GfK Japan covers a greater number of outlets with combined unit-based sales accounting for about 10 percent of total domestic PC shipments and about 25 percent of total retail sales.