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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: TigerPaw who wrote (91155)	1/25/1999 1:16:00 PM
From: Mohan Marette	Read Replies (3) \| Respond to of 176387

Small Business Invest Big Bucks in Technology-$57.3 Billion in 1998! TP: Get a load of this,hope DELL's Small Business strategy is working,damn that is lot of money,all Dell needs is a small share of that market,a big share is even better. =============================== (courtesy: IDC) Small Businesses Invest Big Bucks in Technology as Expenditures Eclipse $57.3 Billion in 1998 Banking and Finance Firms Lead the Way in Small Business Technology Spending Small businesses helped fill the pockets of IT vendors in 1998, spending $57.3 billion on technology. The spending varied dramatically by industry. Banking/finance firms set the pace with average spending climbing above $20,000 per site. IDC's Small Business Vertical Market Profiles, 1998 (IDC #W17631), reveals that the average financial services firm with fewer than 100 employees spends over three times as much on technology than other small businesses such as retail firms. However, total retail spending on technology is greater than financial services' spending because of the larger number of retail firms. White-collar services industries generally have the highest technology use. This broad group, which includes financial, legal, and businesses services, represents the most attractive target market because it spends a disproportionate amount on a variety of IT products and services. Also not to be overlooked is the very large "other services" group of small firms, which represent 22% of all small businesses. This group includes companies providing personal services, auto services, lodging, recreation, education, religious membership, and social services. Although less technologically intensive than legal or business services firms, these companies are more likely than most others to add a local area network, advertise on the Internet, and implement a home page. Because there are so many small firms in the retail and "other services" categories, their share of total information technology spending is actually far greater than that of the big-spending financial and legal services firms. "Because small businesses are so diverse, it isn't possible for vendors and service providers to effectively reach all vertical markets with specialized programs," said Mary Porter, an analyst with IDC's Small Business Market research program. "If technology providers aim to meet the needs of the most technically advanced small businesses, they will be well positioned to serve the majority of firms as small businesses become more sophisticated," Porter said. Small Business Vertical Market Profiles, 1998 analyzes the diversity of the 7.4 million small businesses and their technology usage patterns. The report identifies those differences as well as future preferences and channel choices for a wide range of technologies used by small business. These include telecommunications equipment, PCs and peripherals, office equipment, printers, LANs, Internet, modems, and software. "It's necessary to identify the most attractive targets based on current and future technology acquisition potential," Porter said. Patrick Gorman, IDC 508-935-4369 pgorman@idc.com