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Technology Stocks : Egghead Computer (EGGS) -- Ignore unavailable to you. Want to Upgrade?

To: Annette who wrote (6121)	1/25/1999 5:47:00 PM
From: Alan Smithee	Read Replies (1) \| Respond to of 8307

What do you mean by brand recognition...I'll bet many remember Egghead as an overpriced retail store...IMO Ah.... but don't forget that 5% discount you got with tht red CUE card. I'm strongly considering bailing on my shares prior to close tomorrow. Hey...where's OJ?

To: Annette who wrote (6121)	1/25/1999 6:18:00 PM
From: Scott Williams98	Respond to of 8307

Couldn't have said it better myself... Taken from the Yahoo! bb: I have been a believer in EGGS as an investment for a long time and have owned shares for over six months. Each day that I was an investor in the company caused me to research and consequently learn more and more about egghead. As a result of what I have learned, I began looking at the big picture and realized the tremendous upside potential of EGGS. I continued to reinforce my position by buying on dips. Strangely, though, I had not made a purchase from the company to date. I had bought a mouse from PC Connection and several gift certificates from Amazon. The mouse was significantly more expensive at Egghead, hence the purchase from PCCC. The high prices gave me pause and I wondered how they would remain competetive without offering the lowest price. Egghead has, however, a strong brand name recognition and a sophisticated web site from which, If necessary, they caninstitute immediate price changes to move inventory. So, in plain english, Eggheads profit margins are usually higher than most. This is good for investors. Obviously, they are moving these products at these higher prices so more power to them. By the same token, they are powerful enough to meet and beat competitors' prices if they deem it necessary to capture market share or move inventory. I believe the auction site works to maximum efficiency and they sell everything that they can physically make available. The CEO is a very intelligent, prudent businessman who is the antithesis of the hypers at other companies. He intends to position the company strongly and either sell it at an enormous premium or simply step aside while someone else takes the baton from him to the finish line. One problem, if you can call it that, is that too many people are looking for the short term surge such as those we have seen with AMZN et. al. To all short termers, I say welcome to frustration. To the longs, and by long I don't mean just those who are not shorts, I say your day will come. Trying to predict when is fun but often futile. For example, if revenues are great and margins are up and market share is up the stock may still go down short term. Primarily, this is because we have chosen to invest in the Rodney Dangerfield of stoks. No respect. Last quarter, when revenues were up strongly, and the report was promising, the only thing any of the news agencies had to say was that the loss per share had widened. My experience with buying software from EGGS, which arrived this A.M. on schedule, was excellent. The web site is wonderful and comparable to Amazon's. I plan to do a lot more shopping on EGGS, and when price is a concern, I understand that they will match other's prices if you ask. Patience will be our mantra. Believe me, if I had any doubts about the future of this company, I would have bailed a long time ago. Keep the faith longs. And to the shorts, have fun but try to keep it civil. RMG Posted: Jan 25 1999 3:03PM EST as a reply to: Msg 1 by YahooFinance Best of luck SCOTT