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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: PFRice who wrote (47358)	1/26/1999 12:27:00 AM
From: Paul Engel	Read Replies (2) \| Respond to of 1571053

Lawrence - Re: "At .18 micron you have the ability to integrate the geometry engine and the renderer into a single chip and thus make this technology available at consumer price points. " Here's the catch. 0.18 micron processes are EXPENSIVE - very few if any fabs are in production yet. Any wafers (foundry) produced on such a process will be VERY EXPENSIVE for the next year or so. And the complexity and SHORT LIFE SPAN of a graphics chip, coupled with the "consumer price points" means SLIM to NONE in the margins/profits department. That scenario - EXPENSIVE TECHNOLOGY, SHORT PRODUCT LIFE TIMES and "consumer price points" - is a money losing proposition over the long haul. One missed product cycle and WHAMMO - a near death experience. Look at S3. 3DLABS appears to be next in line. Paul