To: Geoff who wrote (160 ) 1/26/1999 1:53:00 PM From: John Read Replies (1) | Respond to of 236
Geoff, I agree completely with your post. I was particularly interested in your statement that eBay plans to authenticate items sold on its site. I had heard nothing about that, and IMO there is no way that they can hope to do that (in least in the case of antiques and collectibles) without engaging a panel of experts in each area to police the items that are offered for sale, which is (1) impossible because they will not have the opportunity to examine the items in most cases (and photos are often not enough), and (2) very expensive, probably prohibitively expensive for them. The big advantage that eBay offers is that its cost structure is low, so that they can charge very low commissions that attract sellers and permit the auctioning of low-priced items. If they move away from that and try to go head to head with Sotheby's by trying to match expertise, they lose that advantage, and that's also a war they'll never win. I did hear that eBay was going to be obtaining insurance, but I cannot believe that the policy will cover authenticity. I thought that it would cover creditworthiness. I thought it had something to do with their new validation service provided by Equifax. IMO, if Sotheby's does this right (and they seem to be doing just that), they will skim off the cream of the internet market and leave eBay with the lower end merchandise. To do that, however, Sotheby's must make the commission structure on its net auctions attractive. Commissions need not be as low as eBay, but they must be lower than Sotheby's normal structure. If they do that I think they'll be wildly successful. John