Media Metrix' Top Shopping Web Sites: Top 15 Overall & Top Growth Sites
NEW YORK--(BUSINESS WIRE)--Jan. 26, 1999--
Shopping Sites Show Remarkable Growth in Unique Visitors
Shopping Web sites showed remarkable growth in the number of
unique visitors from November to December 1998, according to Media
Metrix, Inc., the leader in Internet and digital media audience
measurement.
Media Metrix today announced the top 15 shopping sites for
December, as well as the top 15 sites by absolute growth from November
to December. These results follow a series of Media Metrix studies
that examined the broader shopping category trends during the holiday
shopping season.
"The Media Metrix December Web Report reveals more quantitative
evidence that people flocked to online shopping sites during
December," said Bob Ivins, Sr. Vice President of Media Metrix. "Our
data reveals that nearly every shopping site experienced notable
increases in traffic during the holidays."
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Media Metrix December Top Shopping Sites
by Unique Visitors
(000)
1 Bluemountainarts.com 12,315
2 Amazon.com 9,134
3 Ebay.com 5,491
4 Barnes & Noble (a) 4,692
5 Etoys.com 3,851
6 CNET Software Download Svcs (a) 3,450
7 Egghead.com (a) 2,934
8 Cdnow.com 2,694
9 Musicblvd.com 2,686
10 Columbiahouse.com 2,452
11 Classifieds2000.com 2,259
12 Beyond.com 2,172
13 Coolsavings.com 1,889
14 Valupage.com 1,823
15 123greetings.com 1,753
(a) Includes an aggregation of commonly owned and/or branded domain
names within a Web site group
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Shopping Sites Ranked by Growth in Unique Visitors from
November to December, 1998
Unique Unique Growth in
Visitors Visitors Unique Visitors
in Dec. in Nov. Nov. to Dec.
(000) (000) (000)(b)
1 Bluemountainarts.com 12,315 9,087 3,228
2 Amazon.com 9,134 7,812 1,322
3 Ebay.com 5,491 4,327 1,164
4 Egghead.com (a) 2,934 1,984 950
5 Macys.com 1,330 382 948
6 Barnes & Noble (a) 4,692 3,769 923
7 Beyond.com 2,172 1,277 895
8 eToys.com 3,851 2,957 894
9 Buy.com 1,257 441 816
10 Barbie.com 1,112 387 725
11 Ubid.com 1,270 691 579
12 Messagemates.com 1,416 913 503
13 123greetings.com 1,753 1,296 457
14 Egreetings.com 1,193 739 454
15 Autoweb.com 1,204 763 441
(a) Includes an aggregation of commonly owned and/or branded domain
names within a Web site group
(b) Ranked by Absolute Growth in Unique Visitors
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Chart Definitions:
Unique Visitors: The actual number of total users who visited the
Web site once in the given month. All Unique Visitors are unduplicated
(only counted once) and are in thousands
About Media Metrix
Media Metrix, Inc., with offices in New York City, Atlanta, San
Francisco and Port Washington, New York, provides leading advertising
agencies, new and traditional media companies, e-commerce marketers,
financial institutions and technology companies with comprehensive
coverage of all digital media (including more than 15,000 Web sites
and online properties), monthly, weekly, and real-time data collection
and reporting, and the largest and most representative sample of more
than 40,000 people under measurement in U.S. homes and businesses.
Media Metrix utilizes a suite of patented software "meters" to
measure actual Internet and digital media audience usage behavior. The
meters capture real-time, actual behavior of Internet users at the
time it occurs -- minute-by-minute, page-by-page, click-by-click.
For more information about Media Metrix, please visit our Web
site at: www.mediametrix.com.
CONTACT:
Michelle Beilsmith Stacie Leone
Media Metrix, Inc. Media Metrix, Inc.
212-460-7987 212-460-7997
michelle@rkinc.com stacie_leone@mediametrix.com |
