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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?

To: PCSS who wrote (45391)	1/26/1999 4:09:00 PM
From: Elwood P. Dowd	Read Replies (1) \| Respond to of 97611

Michael... what was the last sale, so far? El

To: PCSS who wrote (45391)	1/26/1999 4:12:00 PM
From: Elwood P. Dowd	Read Replies (4) \| Respond to of 97611

Tuesday January 26, 3:48 pm Eastern Time AltaVista details DoubleClick ties NEW YORK, Jan 26 (Reuters) - Compaq Computer's (NYSE:CPQ - news) soon-to-be-independent AltaVista Co's Internet unit will rely on online advertising firm DoubleClick Inc. to sell ads on the search and directory sections of AltaVista and build its own team to target new businesses, an official said on Tuesday. Newly named AltaVista CEO Rod Schrock said he planned to build a sales force of 15 to 25 AltaVista representatives to sell ads on its My.AltaVista.com personalized Web service and run-of-site ads to major advertisers. The company will depend on DoubleClick (Nasdaq:DCLK - news), the online advertising network, to continue to sell AltaVista ad space to corporate advertisers in the search and directory areas of the AltaVista site, he said. The terms reflect the three-year contract renewal the two companies announced last week. AltaVista generated about 44 percent of DoubleClick revenues in the fourth quarter. He noted that the renegotiated deal with DoubleClick will allow AltaVista to book 100 percent of the ad revenues generated by it and DoubleClick, and then pay a reduced commission to DoubleClick for ad sales it generates. DoubleClick, the leading independent ad firm connecting Madison Ave. advertisers to online sites, had formerly kept 30 percent of revenues it generated from AltaVista ad sales. Instead, AltaVista will pay DoubleClick an undisclosed commisssion rate on ad sales of less than 30 percent, Shrock said. ''They (DoubleClick) deliver higher advertising rates than any other portal,'' Schrock said, comparing the costs per impression, the basic measure of advertising audience reach to rivals like Yahoo, Lycos and Excite.