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To: Glenn D. Rudolph who wrote (36882)1/26/1999 6:17:00 PM
From: tonyt  Respond to of 164684
 
Amazon Tops Analysts' Estimates, Sets Ambitious Plans for New Year

An INTERACTIVE JOURNAL News Roundup

Amazon.com Inc. reported a narrower-than-expected loss for its latest
period as revenue soared, fulfilling expectations the company set earlier
this month. And the company set an ambitious plan for 1999, saying it
intends to become "the world's most customer-centric company."

For its fourth quarter, the Seattle online retailer reported a net loss of
$46.4 million, or 30 cents a share, compared with a net loss of $10.8
million, or 8 cents a share, in the year-ago quarter. The just-ended quarter
included $24.2 million in merger- and acquisition-related charges;
excluding those charges, Amazon reported a net loss of $22.2 million, or
14 cents a share. That topped analysts' consensus expectations for a net
loss of 18 cents a share.

Revenue, meanwhile, jumped to $252.9 million from $66 million in the
fourth quarter of 1997. Earlier this month, Amazon said it would report
sales in that range.

Amazon said cumulative customer accounts
increased by more than 1.7 million during the
fourth quarter to more than 6.2 million as of
Dec. 31, 1998, an increase of more than 300% from 1.5 million accounts
at the end of 1997. Repeat customer orders -- a key indication of
e-commerce's staying power -- represented more than 64% of orders
placed during the quarter.

During the fourth quarter, Amazon said its music sales grew to $33.1
million, a 130% increase over sales of $14.4 million in the third quarter. *
Video sales -- which began Nov. 17 -- were also described as strong.
Combined, Amazon said, these "expansion areas" accounted for 25% of
consolidated fourth-quarter sales.

Combined sales in the U.K. and Germany, meanwhile, nearly quadrupled
over the third quarter.

"We have one strategy at Amazon.com -- provide the customer with the
best shopping experience," said Amazon founder and Chief Executive Jeff
Bezos, who hailed "an incredible holiday season and an exceptional year."

Mr. Bezos took the opportunity to make it clear that Amazon's ambitions
were hardly declining as the company looked to 1999.

The company intends to "build out a significant distribution infrastructure,"
he said, and will also "continue to enhance the scope and quality of the
products and services that we provide to our customers."

"Amazon.com is still a small and young company relative to many offline
retailers, and we must ensure that we build the strongest customer
relationships possible during this critical period," he said. "In 1999, we
expect to invest even more aggressively than we have in the past. Our goal
is nothing short of building the world's most customer-centric company."

Amazon had told Wall Street early this month that while its fourth-quarter
revenue would be about $250 million -- well above analysts' projections --
its bottom-line results would be roughly in line with expectations due to
margin pressure.

That put a lid on any whispering about the company's fourth-quarter
numbers. Amazon posted a split-adjusted loss of 8 cents a share in the
fourth quarter of 1997.

Amazon's $250 million revenue estimate came as a disappointment to
some overzealous investors who had pushed the company's stock up
sharply in the preceding weeks and were hoping that strong holiday sales
on the Web would push revenue above whisper estimates of $300 million.

But the revenue projection from the company was still above even the
most optimistic outlooks of most Wall Street analysts, who maintained that
$300 million was never a realistic number. Most analysts had official
revenue projections somewhere in the range of $170 million to $190
million, though most expected the company to do somewhat better.

"They were well in excess of what I had published and even my own
inklings of upside," Volpe Brown Whelan & Co. analyst Derek Brown
said before the earnings were released.

Despite the better-than-expected revenue number, Amazon cautioned
earlier this month that significant sales of music and videos -- which have
lower margins than books -- hurt margins, as did pricing pressure.

Amazon also blamed the margin disappointment on higher "fulfillment
expenses," referring to the costs the company incurred to make sure
orders were filled on time.

Concerns over pricing pressure in the e-commerce business have pushed
down shares of Amazon and other online retailers in recent days. Still,
BancBoston Robertson Stephens Inc. analyst Keith Benjamin maintained
that Amazon's well-known brand name and its expertise in filling orders
gives the company a huge advantage in attracting customers.

"It's not about price," he said.