To: yard_man who wrote (17016 ) 1/26/1999 11:04:00 PM From: John Pitera Read Replies (1) | Respond to of 86076
Cramer Goes Inside the Mind of a Xerox Short By James J. Cramer 1/26/99 2:58 PM ET Guess I gotta cover that nastola Xerox (XRX:NYSE) short. Oh, I've been waiting all day for a little break. What was I thinking yesterday when this one was down 4? What's the deal with those gross margins? How can this be happening to me? You've just stepped inside the brain of the intelligentsia-type bear, the kind of short-seller who does all of his work, knows all of his geography and reached the wrong conclusions about the largest copier company. For too long now, Xerox has been the macro whipping boy, the stock bears have used to play the weakness -- first in Asia and then in Brazil. Xerox had become the stock the bears said could do no right because of its excellent efforts to take over the world during the relentless pullback of the Japanese. All of Xerox's savvy has been working against it because the company's share gains came from all of these wacky places with bogus currencies. This quarter was the veritable kodiak trap. Who said Jeff Bezos is the only guy who knows how to manage a stock around here! Xerox is full of stock jocks! A combination of the enfeebled Japanese and problems at IKON Office (IKN:NYSE) and Danka (DANKY:Nasdaq ADR) resulted in Xerox taking huge share without having to give any price concessions. What you see on your screen now, with Xerox up 12, is the scramble among the bears to save something, anything, before they get Xeroxed into the 120s. If I didn't have any discipline, I would be taking this stock now, betting that the bears aren't done covering. But alas, I have violated enough old-fashioned discipline with the Net. I can't come in on Xerox here.