To: Junkyardawg who wrote (9938 ) 1/27/1999 12:58:00 AM From: puborectalis Read Replies (1) | Respond to of 90042
The Heavyweight champion of the 'Net=YHOO..............................................News Corp., Yahoo! enter partnership By Richard Morgan REUTERS NEW YORK — Rupert Murdoch's News Corp. and Internet navigator Yahoo! trumpeted a "major marketing relationship" Monday that will entwine the two media companies on cable, on-line, over the air and in chat rooms. The arrangement includes an old-fashioned money payment — Yahoo! is paying News Corp. an undisclosed amount for media exposure on nine divisions, including Fox Television Station Group, Fox News Channel and 20th Century Fox Film — but much of the transaction's value derives from what Yahoo! marketing manager Nancy White called a "value-added" exchange. This component not only accounts for the bulk of the one-year deal's $20 million-plus value but works pretty much as any barter agreement does. On Super Sunday, for example, Yahoo! will host a live on-line chat with the creator of "Family Guy," which premieres immediately after Fox's broadcast of the game. In return, Yahoo! will effectively get a discount, as well as what White called "offline media exposure," on its purchase of the final commercial before the Jan. 31, 6:18 p.m. EST kickoff. The relationship will extend to numerous other tie-ins and cross promotions between Yahoo! and Fox Sports Net, the national cable sports programmer; the Fox Television Station Group; FX, Fox's general entertainment cable channel; Fox News Channel; 20th Century Fox Film; Fox Music; and, Fox Interactive. News Corp. One, a unit formed last year to cut multiplatform deals across all of the News Corp. properties, brought the two companies together. So far, this one-stop-shopping unit claims to have generated nearly $50 million in incremental revenue and marketing support for News Corp., thus making it the leader in the growing field of vertically integrated media deals.