To: Jenna who wrote (23062 ) 1/27/1999 12:31:00 AM From: puborectalis Respond to of 120523
Portals are Internet launch pads The Associated Press Companies like Excite, Yahoo! and Netscape are among the hottest properties on the Internet because they operate Web sites known as "portals." Portals are the launching pad for Web surfers to begin their online journeys, a place for them to go when they want other things. Some questions and answers: Q: Why are portals so important and valuable? A: Web s ites get much of their revenue from advertising, but a big problem for advertisers is the short attention span of Web surfers. If portals offer enough services in one place, the theory is the audience will spend enough time on the site to convince advertisers to buy more space there. Portals that personalize their services offer another bonus for advertisers. To personalize Excite, users enter their names, ZIP code and interests, such as their favorite stocks or sports teams, allowing advertisers to tailor ads to users. Q: What are the big portals? A: According to Media Metrix, which tracks Internet usage, the top five portals, based on November 1998 measurements, are: AOL.com, with 27.6 million visitors; Yahoo.com, with 26.7 million; MSN.com, Microsoft's portal, with 18.5 million; Geocities.com, with 18.2 million; and Netscape.com, with almost 17 million. Excite.com is next, with 14.2 million unique visitors. Q: What makes portals distinctive? A: Each offers many of the same standard features, but there are differences. Yahoo! offers more than the others, including a search engine, stocks, news, weather, ski reports, chats, bulletin boards and large selection of links to online shopping. Excite.com is lauded for its search technology and its functions to personalize news, local weather, horoscopes and sports scores. AOL.com is a free service offered as a supplement to America Online's member-only online service. It allows AOL members to check their e-mail and sign up for AOL's program that allows all Internet users to send real-time private messages to anyone on the Net. MSN.com is primarily a central organizer for all of Microsoft's Web properties such as the city guide Sidewalk.com; its travel site, Expedia.com; and its news site, MSNBC.com. Netscape's portal, Netcenter, stands out for its focus on business users. Previous Page JENNA........YHOO poised for immortality.