Mark
DoubleClick Supports Egghead's Leading E-Commerce Site
with Ad Sales Network
NEW YORK, Jan. 27 /PRNewswire/ -- DoubleClick Inc., (Nasdaq: DCLK), a
leading provider of comprehensive global Internet advertising solutions, and
Egghead.com, Inc. (Nasdaq: EGGS), one of the Web's most powerful and
scaleable e-commerce sites, today announced an advertising alliance whereby
Egghead will become a member of DoubleClick's Select Network of premium
sites.
"Technology continues to be the largest category of online advertising,"
says Kevin Ryan, President and COO of DoubleClick. "Egghead is an important
addition to DoubleClick as it further extends our reach in this specialized
category and provides advertisers with viable content for effectively
targeting technology consumers."
The newly designed Egghead Web site, (http://www.egghead.com) offers four
separate buying venues through which advertisers can reach their consumers.
These include virtual superstores and auctions consisting of Egghead
Computer, Egghead Software, Egghead SurplusDirect Liquidation Center and
Egghead Auctions.
"We have an opportunity to increase revenues from advertising," says
George Orban, chairman and CEO of Egghead. "The DoubleClick Network provides
the ideal turn-key solution, allowing us to leverage our extensive reach and
visitor traffic while we focus our efforts on building our e-commerce
customer base."
DoubleClick Tech, the technology category of sites on the DoubleClick
Network, includes Macromedia, The Dilbert Zone, Diamond Multimedia, Platinum
Technology's CosmoSoftware, WITI (Women in Technology), numerous
international technology sites, and the newly signed Egghead. Leading
advertisers using DoubleClick to reach their target audience online include
IBM, Microsoft, Intel, US Robotics, Adobe, 3Com, Cisco, Anderson Consulting,
Apple, AT&T, Hitachi, Panasonic, Xerox and many others.
The DoubleClick Network reaches more than 48 million Internet users and
delivers more than 2.5 billion impressions per month. Egghead ranked 7th
among the top commerce sites in the most recent Media Metrix survey.
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick, Inc. has U.S. headquarters in New York City,
international headquarters in Dublin and maintains offices in Paris, London,
Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan, Sydney,
Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and San Francisco.
About Egghead
Egghead.com is the only national retailer to move its entire business to
the Internet. In its third fiscal quarter ending December 26, 1998, the
company reported more than 23 million unique visitors to its Web site, and
revenues of $41.9 million.
This announcement contains forward-looking statements about Egghead.com
that involve risks and uncertainties that include, among others, Egghead.com's
limited Internet operating history, risks associated with management of
potential growth, competition, and Egghead.com's dependence on vendors,
distributors and certain supply sources. More information about factors
that potentially could affect Egghead.com's financial results is included in
Egghead.com's Form 10-K for the fiscal year ended March 28, 1998 and Form
10-Q for the fiscal quarter ended September 26, 1998 filed with the
Securities and Exchange Commission.
SOURCE DoubleClick Inc.
-0- 01/27/99
/CONTACT: Amy Shapiro, 212-655-7671 or ashapiro@doubleclick.net, or John
Hough, 206-448-7631, or jdhough@ibm.net, Corporate Communications, both of
DoubleClick/
/Web site: egghead.com
/Web site: doubleclick.net
(DCLK)
CO: DoubleClick Inc.; Egghead.com, Inc.
ST: New York
IN: ADV MLM
SU: JVN
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