EGGS News....could be good endorsement.
DoubleClick alliance is big. Marketing and eyeballs are the key for any e-commerce company. If EGGS keeps doing deals like this...their user base and sales will rocket to catch up to eBay's. I guess this will give the CEO something to talk about today on CNBC!
Wednesday January 27, 10:00 am Eastern Time
Company Press Release
SOURCE: DoubleClick Inc.
Egghead.com Forms Advertising Alliance With the DoubleClick Network
DoubleClick Supports Egghead's Leading E-Commerce Site with Ad Sales Network
NEW YORK, Jan. 27 /PRNewswire/ -- DoubleClick Inc., (Nasdaq: DCLK - news), a leading provider of comprehensive global Internet advertising solutions, and Egghead.com, Inc. (Nasdaq: EGGS - news), one of the Web's most powerful and scaleable e-commerce sites, today announced an advertising alliance whereby Egghead will become a member of DoubleClick's Select Network of premium sites.
''Technology continues to be the largest category of online advertising,'' says Kevin Ryan, President and COO of DoubleClick. ''Egghead is an important addition to DoubleClick as it further extends our reach in this specialized category and provides advertisers with viable content for effectively targeting technology consumers.''
The newly designed Egghead Web site, (http://www.egghead.com) offers four separate buying venues through which advertisers can reach their consumers. These include virtual superstores and auctions consisting of Egghead Computer, Egghead Software, Egghead SurplusDirect Liquidation Center and Egghead Auctions.
''We have an opportunity to increase revenues from advertising,'' says George Orban, chairman and CEO of Egghead. ''The DoubleClick Network provides the ideal turn-key solution, allowing us to leverage our extensive reach and visitor traffic while we focus our efforts on building our e-commerce customer base.''
DoubleClick Tech, the technology category of sites on the DoubleClick Network, includes Macromedia, The Dilbert Zone, Diamond Multimedia, Platinum Technology's CosmoSoftware, WITI (Women in Technology), numerous international technology sites, and the newly signed Egghead. Leading advertisers using DoubleClick to reach their target audience online include IBM, Microsoft, Intel, US Robotics, Adobe, 3Com, Cisco, Anderson Consulting, Apple, AT&T, Hitachi, Panasonic, Xerox and many others.
The DoubleClick Network reaches more than 48 million Internet users and delivers more than 2.5 billion impressions per month. Egghead ranked 7th among the top commerce sites in the most recent Media Metrix survey.
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick, Inc. has U.S. headquarters in New York City, international headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles and San Francisco.
About Egghead
Egghead.com is the only national retailer to move its entire business to the Internet. In its third fiscal quarter ending December 26, 1998, the company reported more than 23 million unique visitors to its Web site, and revenues of $41.9 million.
This announcement contains forward-looking statements about Egghead.com that involve risks and uncertainties that include, among others, Egghead.com's limited Internet operating history, risks associated with management of potential growth, competition, and Egghead.com's dependence on vendors, distributors and certain supply sources. More information about factors that potentially could affect Egghead.com's financial results is included in Egghead.com's Form 10-K for the fiscal year ended March 28, 1998 and Form 10-Q for the fiscal quarter ended September 26, 1998 filed with the Securities and Exchange Commission.
SOURCE: DoubleClick Inc.
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More Quotes
and News: DOUBLECLICK INC (Nasdaq:DCLK - news)
Egghead Inc (Nasdaq:EGGS - news)
Related News Categories: advertising, internet, retail
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