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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: MeDroogies who wrote (22820)	1/27/1999 6:06:00 PM
From: yofal	Respond to of 213173

I was (and still am) an opponent of advertising in the Super Bowl. However, I have to believe that AAPL's decision was good. Why? I just watched the FIFTH news report on AAPL's return to the SB, the reasons for it, and what the commercial is about. I too am glad for the exposure, but pessimistically assume that it will only serve as whipping post for dozens of PC columnists who will inform the huddled Wintel masses that they too are Y2K compliant..and those Mac users should still fear for their 3rd party software...blah, blah, blah... Still grooving every time the "Colors" ad airs...wheee... emmell

To: MeDroogies who wrote (22820)	1/27/1999 7:38:00 PM
From: Jonathan Bird	Read Replies (2) \| Respond to of 213173

Why? I just watched the FIFTH news report on AAPL's return to the SB, the reasons for it, and what the commercial is about. The "reasons for it" are almost certainly because Apple could not find a buyer for the ad time it no longer needed. I have a feeling it's gonna be a killer The ad used to be available on the web until they decided to show it at the super bowl. It was never intended to be on TV. I'm not impressed with it myself. It's nothing fancy. It's not the way I would have addressed the Y2k issue, and so I think the new iMac ad(which is GREAT) would have been more productive. Jon Bird

To: MeDroogies who wrote (22820)	1/28/1999 9:11:00 AM
From: VivB	Respond to of 213173

Well, if nothing else, there is certainly a fair amount of free press coverage prior to the Super Bowl about being an sponsor. dailynews.yahoo.com Thursday January 28 2:28 AM ET 1999 Super Bowl Sponsors By The Associated Press Some of the advertisers slated to appear in Sunday's Super Bowl telecast on the Fox television network: American Express Co. (NYSE:AXP - news), American Honda Motor Co., Anheuser-Busch Inc., Apple Computer Inc. (Nasdaq:AAPL - news), AT&T Corp. (NYSE:T - news), Federal Express Co., First Union Corp. (NYSE:FTU - news), Frito-Lay Inc., General Motors Corp. (NYSE:GM - news)'s Oldsmobile and Cadillac divisions, HotJobs.com. Ltd. and Land Rover North America. Also, M&Ms/Mars, Mail Boxes Etc., MasterCard International, Monster.com., Pepsi-Cola Co., Philips Electronics North America, Seven Up, Victoria's Secret, Visa USA, Volvo Trucks North America and World Wrestling Federation. There will also be at least four movies advertised during the game.