To: Ali Chen who wrote (47605 ) 1/27/1999 7:43:00 PM From: Cirruslvr Read Replies (1) | Respond to of 1571198
Intel: Mobile Celerons Won't Rush To Retail ___________________________________________________________________ Intel: Mobile Celerons Won't Rush To Retail Although Intel introduced its first line of Celeron processors for the mobile market Monday, retailers probably won't see portables based on the new CPUs in stores for a few months. The first Celeron mobile CPUs will ship in 266-MHz and 300-MHz versions, each with 128 kilobytes of Level 2 cache integrated on the chip. The prices, $106 and $187, respectively, in 1,000 unit quantities, are on par with prices for current Pentium II mobile CPUs in 233-MHz and 266-MHz configurations, said Frank Spindler, vice president of the Intel architecture business group and director of marketing for the mobile and handheld products group. Despite Intel's obvious overture toward the low-cost market with the Celeron line, notebook vendors indicated the first models hitting the market won't be aimed at retail. Instead, they will go directly to corporate customers. For example, a spokesman for Toshiba said its first Celeron notebook uses a 300-MHz processor, which is thought to be too high-end for retail. Spindler said the first wave of Celeron processors will be placed in existing higher-cost notebook designs while OEMs work on developing new models specifically for the new processor. "Low-cost [portables] should probably emerge in the next couple of months," he said. He said notebook manufacturers will eventually target the $1,500 value price point for Celeron notebooks. Spindler said the new 266-MHz Celeron with the integrated 128 KB of cache will perform at about the same level as an existing mobile PII 233-MHz with 512 KB of L2 cache on a traditional mobile-processor module. CPUs with integrated cache are faster than those using L2 cache outside the processor because of proximity, industry sources said. A CPU with integrated cache doesn't have to look beyond its own circuitry to store and fetch instructions from cache -- a speedier option that having to look to a nearby storage locations on the module. Besides the entrance of Celeron into the mobile notebook category, Intel's announcements marked a number of other firsts for the Santa Clara, Calif., microprocessor giant. Robert Jecmen, vice president of the Intel architecture business group and general manager of the mobile and handheld products group, said Intel was able, for the first time, to integrate 256 KB of L2 cache onto a Pentium II mobile processor. The new chips will be available in 333-MHz and 366-MHz versions at prices of $465 and $696, respectively, in 1,000-unit quantities. Meanwhile, Intel will also release new versions of the 266-MHz and 300-MHz mobile Pentium II that incorporate 256 KB of integrated L2 cache. These processor names will be designated PE -- for performance enhancement -- to indicate they contain integrated cache. Jecmen added that integrated cache helps save power because all the components are housed in one power-managed chip. Intel also added additional power-management features to the CPUs, that when supported in a notebook design, can power down to low levels quickly when the CPU is not in use. He said notebook manufacturers can now make models that will power down between keystrokes or as a user pauses to read data on a screen, ultimately extending battery life as much as possible. Also new to the Pentium II and Celeron designs is a lighter, smaller form factor. According to Intel officials, the new packaging, called Ball Grid Array, is about 86 percent smaller and 89 percent lighter than previous mobile Pentium IIs. The new design is ideal for mini-notebooks, Jecmen said, and Intel will encourage vendors to switch from the current mobile Pentium CPUs in that form factor. techweb.com ____________________________________________________________________ This is good for AMD because the notebook K6-2 competes almost exclusively in the retail market.