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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Ali Chen who wrote (47605)1/27/1999 7:43:00 PM
From: Cirruslvr  Read Replies (1) | Respond to of 1571198
 
Intel: Mobile Celerons Won't Rush To Retail

___________________________________________________________________
Intel: Mobile Celerons Won't Rush To Retail

Although Intel introduced its first line of
Celeron processors for the mobile market
Monday, retailers probably won't see
portables based on the new CPUs in stores
for a few months.

The first Celeron mobile CPUs will ship
in 266-MHz and 300-MHz versions, each
with 128 kilobytes of Level 2 cache
integrated on the chip. The prices, $106
and $187, respectively, in 1,000 unit
quantities, are on par with prices for
current Pentium II mobile CPUs in
233-MHz and 266-MHz configurations,
said Frank Spindler, vice president of the
Intel architecture business group and
director of marketing for the mobile and
handheld products group.

Despite Intel's obvious overture toward
the low-cost market with the Celeron line,
notebook vendors indicated the first
models hitting the market won't be aimed
at retail. Instead, they will go directly to
corporate customers. For example, a
spokesman for Toshiba said its first
Celeron notebook uses a 300-MHz
processor, which is thought to be too
high-end for retail.

Spindler said the first wave of Celeron
processors will be placed in existing
higher-cost notebook designs while OEMs
work on developing new models
specifically for the new processor.

"Low-cost [portables] should probably
emerge in the next couple of months," he
said. He said notebook manufacturers will
eventually target the $1,500 value price
point for Celeron notebooks.

Spindler said the new 266-MHz Celeron
with the integrated 128 KB of cache will
perform at about the same level as an
existing mobile PII 233-MHz with 512 KB
of L2 cache on a traditional
mobile-processor module.

CPUs with integrated cache are faster than
those using L2 cache outside the processor
because of proximity, industry sources
said. A CPU with integrated cache doesn't
have to look beyond its own circuitry to
store and fetch instructions from cache -- a
speedier option that having to look to a
nearby storage locations on the module.

Besides the entrance of Celeron into the
mobile notebook category, Intel's
announcements marked a number of other
firsts for the Santa Clara, Calif.,
microprocessor giant.

Robert Jecmen, vice president of the Intel
architecture business group and general
manager of the mobile and handheld
products group, said Intel was able, for the
first time, to integrate 256 KB of L2 cache
onto a Pentium II mobile processor.

The new chips will be available in
333-MHz and 366-MHz versions at prices
of $465 and $696, respectively, in
1,000-unit quantities. Meanwhile, Intel
will also release new versions of the
266-MHz and 300-MHz mobile Pentium II
that incorporate 256 KB of integrated L2
cache. These processor names will be
designated PE -- for performance
enhancement -- to indicate they contain
integrated cache.

Jecmen added that integrated cache helps
save power because all the components
are housed in one power-managed chip.
Intel also added additional
power-management features to the CPUs,
that when supported in a notebook design,
can power down to low levels quickly
when the CPU is not in use. He said
notebook manufacturers can now make
models that will power down between
keystrokes or as a user pauses to read data
on a screen, ultimately extending battery
life as much as possible.

Also new to the Pentium II and Celeron
designs is a lighter, smaller form factor.
According to Intel officials, the new
packaging, called Ball Grid Array, is
about 86 percent smaller and 89 percent
lighter than previous mobile Pentium IIs.
The new design is ideal for
mini-notebooks, Jecmen said, and Intel
will encourage vendors to switch from the
current mobile Pentium CPUs in that form
factor.

techweb.com
____________________________________________________________________

This is good for AMD because the notebook K6-2 competes almost exclusively in the retail market.



To: Ali Chen who wrote (47605)1/27/1999 8:19:00 PM
From: Kevin K. Spurway  Respond to of 1571198
 
<Frankly, Paul has a better track record with AMD predictions than almost anyone...>

It's easy to think that Paul is correct a lot just because he parrots Intel's roadmap, which Intel doesn't deviate from very often.

Kevin



To: Ali Chen who wrote (47605)1/27/1999 8:52:00 PM
From: Scumbria  Read Replies (1) | Respond to of 1571198
 
Ali,

I've heard lots of predictions on this thread about AMD going up to $45, $50, $100, blah, blah, blah.

Paul has consistently said that Intel wasn't going to let that happen.

Who was right? What did the January Celeron price cuts do to AMD's stock price?

Scumbria