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To: Jane4IceCream who wrote (48352)1/27/1999 10:58:00 PM
From: FawnVu  Read Replies (2) | Respond to of 119973
 
Jane, PRFM and PRFM...I think this will have a big pop from now 'till next week as they are scheduled to launch their web site on 1 Feb...This stock has only 1.9M shares floating...A chance of shooting in the mid to upper teens...I will grasp some shares tomorrow...

Here are their news to read.....Luck to All...FV

Monday January 11, 12:59 pm Eastern Time

Company Press Release

Largest Fragrance Retailer to Launch Its
International Fragrance Subsidiary

MIAMI, Fla.--(BUSINESS WIRE)--Jan. 11, 1999--Perfumania (NASDAQ:PRFM - news) announced today that it has formed an International Franchise Division to capitalize on its expansion into global internet fragrance retailing.

The company, which will launch its internet site at www.perfumania.com on February 1 in time for Valentine*s Day, intends to take advantage of the potential for cross-marketing between its more than 290 retail stores and the Internet.

''We would like our International franchises and Internet affiliates to offer internet sales in local markets with local prices and
local product delivery, making Perfumania the only true global internet fragrance retailer,'' said Perfumania's Chairman and Chief
Executive Officer Ilia Lekach. He added, ''Perfumania intends to fully capitalize on its name recognition, high gross margins,
good working relationships with manufacturers, and its leading discount fragrance retail position, as it opens franchises around
the world, while benefitting from its presence on the internet.''

To lead this new division the Company has appointed Albert Friedman to the position of Director of International Franchising.
Mr. Friedman who previously served as President of Corporate Communication Solutions, Inc. has experience in the
manufacturing, wholesale and retail fields.

Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances
with approximately $180 million in annual sales. The Company operates a chain of more that 290 retail stores specializing in the
sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's
wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional
chains and other wholesale distributors throughout North America and overseas.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to
differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the
Company's filings with the SEC, including its Registration Statement on Form SB-2.

This release is available on the KCSA Worldwide website at www.kcsa.com.

Perfumania, Inc. Reports December Sales

Comparable Store Sales Up 2 Percent

MIAMI, Fla.--(BUSINESS WIRE)--Jan. 7, 1999--Perfumania, Inc. (NASDAQ:PRFM - news) announced today retail and
wholesale sales for the month of December 1998.

Total retail sales for December 1998 grew 7 percent to $31,555,108, compared with total retail sales of $29,464,108 reported
for December 1997. Comparable store sales increased 2 percent for the month of December 1998 over December 1997.

The Company reported wholesale sales for the month of December 1998 were $1,217,233, a 30 percent decrease over sales
of $1,741,974 in December 1997.

Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances
with approximately $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the
sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's
wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional
chains and other wholesale distributors throughout North America and overseas.

This release is available on the KCSA Worldwide website at www.kcsa.com.

Friday January 15, 1:41 pm Eastern Time

Company Press Release

D.G. Jewellery to Become Exclusive Franchisee for
Perfumania

TORONTO--(BUSINESS WIRE)--Jan. 15, 1999--D.G. Jewellery of Canada Ltd. (Nasdaq:DGJLF - news) & Perfumania,
Inc. (Nasdaq:PRFM - news) have today announced that D.G. Jewellery has been awarded the exclusive rights to franchise
Perfumania stores in Canada.

D.G. Jewellery has also been awarded in a second agreement the rights to become Perfumania's Canadian affiliate for its
Internet site, Perfumania.com scheduled to launch February 1, in time for Valentine's Day.

Commenting on the Agreement, Jack Berkovits, President and CEO of D.G. Jewellery stated, ''We are excited and thrilled to
form this alliance of industry leaders. This is a great opportunity to form a renowned retailer with instant brand recognition with
290 stores across the United States. We are confident in our ability to build on their name successfully in Canada.''

In commenting on Internet potential for the venture, Jack Berkovits was thoroughly exuberant; ''Brick and mortar stores will
always be here and continue to prosper. However, the potential for increased revenues from on-line sales is absolutely
staggering. The pie will just get bigger and bigger and D.G. Jewellery and Perfumania intend to be at the forefront of this
parade.''

Commenting on the Agreement, Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, Inc., said; ''This Agreement
is truly a win-win for everyone, especially our current and potential clients worldwide. Our association with D.G. Jewellery has
matured to the point of partnership and we are honored to be associated with a Company and people of this caliber.''

D.G. Jewellery of Canada Ltd. is primarily engaged in the design, manufacture, merchandising and distribution of stone-set
jewelry for department stores, mass merchants, catalogue showrooms, television shopping networks and other high volume
retailers and other major discounters.

The Company maintains a broad base of customers concentrated in four major jewelry segments:

i) department stores such as J.C. Penney and Saks Fifth Avenue
ii) specialty markets such as, QVC Inc., Home Shopping Network,
ValueVision International, Shop at Home, QVC England, QVC Germany
and The Shopping Channel (Canada)
iii) jewelry chain stores such as Zales, Gordons, Friedmans and others
iv) mass merchandisers such as Wal-Mart and Zellers

Except for the historical information contained herein the matters discussed in this press release include forward-looking
statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of
factors, including, but not limited to, risks in product demand, the impact of competitive products and pricing, changing
economic conditions, both here and abroad, release and sales of new products, and other risk factors detailed in the Company's
most recent annual report, and filing with the Securities and Exchange Commission.



To: Jane4IceCream who wrote (48352)1/28/1999 4:53:00 AM
From: Bert Zed  Read Replies (1) | Respond to of 119973
 
<WOW!!!

Something to chew on!

Got my GUMM.>

Shouldn't we be shorting whoever makes kleenex...........Whoops hyping again....!