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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts -- Ignore unavailable to you. Want to Upgrade?

To: Ernest Poe who wrote (11203)	1/28/1999 10:50:00 AM
From: RCJIII	Respond to of 25711

CHS Conference call, very positive, earnings of .40 to .45 expected for this year ending this June, creates PE or 5 to 6. Some other highlights- Core Career Line sales up 18%, Revamping Casual Line to emulate Core Line's strength Soon to announce entirely new Division and Line, retailers have expressed excitement about it. It will open this February. They have hired an advertising firm to strengthen brand recognition. They have substantially grown sales with NO advertising. This new campaign could really help expand sales, brand recognition and stock price as the company gains greater exposure. Their goal is to expand into another 200 to 300 stores this year. Website to open within 30 days, they are considering on-line sales but it is still just at the consideration stage. Everything looks very positive going forward. This is a terrific short and long term holding. RCJIII