To: Boplicity who wrote (92144 ) 1/28/1999 10:53:00 AM From: Mohan Marette Read Replies (1) | Respond to of 176387
European PC sales- Dell grew fastest at 61% on strong sales. Hey Greg: Looks like we are gonna be riccccccccccccccccch. Also do note there is a lot more room to grow in Europe than U.S,looks like Dell will be humping to please for long while to come.<g>Sales for Dell, the No. 1 direct PC seller, grew fastest at 61 percent on strong sales in Scandinavia. =============================Europe Is Fastest-Growing Region for PCs in 1998, Context Says London, Jan. 28 (Bloomberg) -- Europe was the fastest- growing market for personal computers in 1998 due to lower prices, buying incentives and corporate spending to prepare computers for the year 2000 and Europe's single currency, according to Context, a U.K. market research company.Sales rose 21 percent to 25 million units last year, said Context European Computer Information Services. In the fourth quarter, shipments increased 22 percent to 8.8 million. Compaq Computer Corp., the No. 2 computer maker, led the market with 4.3 million PCs sold, or a 17 percent market share. That was more than double those sold by second-placed International Business Machines Corp., the world's top computer maker. The European market grew on record purchases fueled by a 20 percent price decline in entry-level models and employee- purchase schemes. It also benefited as companies updated systems ahead of the adoption of the euro and preparation for the year 2000. Still, only one in four Western European homes had a personal computer, compared with one out of two in the U.S. ''There's a lot more room to grow for companies in the home computer market,'' said Marie-Christine Pygott, senior research analyst at Context . ''However, the boom in the consumer market means that margins have been getting thinner and thinner.''Sales for Dell, the No. 1 direct PC seller, grew fastest at 61 percent on strong sales in Scandinavia. It ranked third in overall sales for 1998 as sales slowed in the fourth quarter. Pygott said corporations were spending more on hardware purchases to avoid computer problems associated with the millennium and the European single currency. But sales among consumers grew fastest. The growing popularity of the Internet helped boost sales for Apple Computer Inc., which grew 55 percent in the fourth- quarter when sales of its iMac model kicked in. That helped it rank 10th in sales during 1998 with 668,478 units sold. After a slump in European PC sales in 1996 and early 1997, demand recovered for a sixth consecutive quarter.Sales grew fastest at 24 percent in France, the third- largest European market. It was followed by Germany, the largest PC market in Europe, at 21 percent and the U.K. at 19 percent.