To: Silicon Trader who wrote (48622 ) 1/28/1999 11:15:00 AM From: flyboy Respond to of 119973
Just bought the bounce on BFLY...on CNBC tonight money no longer such a concern... Thursday January 28, 7:59 am Eastern Time Company Press Release Bluefly.com Fourth Quarter Sales Exceed Expectations Company Raised Over $10 Million Of New Capital from Exercise of Warrants and Options NEW YORK--(BUSINESS WIRE)--Jan. 28, 1998-- Bluefly, Inc. (NASDAQ SmallCap:BFLY - news), an Internet retailer of designer fashions at outlet store prices (www.bluefly.com), announced today that its fourth quarter gross sales before returns and allowances exceeded $300,000 and were well ahead of the Company's expectations. In addition, the Company announced that it had raised $10,180,420 through the exercise of warrants and underwriter purchase options issued in connection with the Company's initial public offering, and that it could raise as much as $892,830 more if all of the uncompleted paper work to support the warrant exercise notices is delivered by the end of today. ''I am extremely pleased by Bluefly.com's first full quarter of operations,'' said Ken Seiff, Chief Executive Officer. ''During this period, we saw our online store's traffic grow by 2,200% to 664,230 unique users for the month of December from 28,297 in September. We also saw our sales numbers increase significantly, including our average order size, but more importantly, perhaps, we started to learn about our customers and their purchasing preferences which should accelerate our ability to expand our product offering intelligently and grow our business,'' Seiff added. The total number of registered users also grew by 1,556% to 26,048 at the end of December from 1,573 at the end of September. During the fourth quarter, the average user spent nearly 11 minutes on the site and viewed approximately 18 pages per visit. ''Considering that our strategic marketing deals with Yahoo! and Lycos did not launch until late in the fourth quarter and that our focus during this period was to lay the foundation for a business which we hope will grow for many years to come, this has been an exceptional start. Armed with over $10 million of new capital and several months of customer data, we can now accelerate our marketing initiatives, strategic portal alliances and inventory purchases in an effort to capitalize on our great head start,'' Seiff said. Bluefly, Inc. is a NASDAQ SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and accessories at savings of 25 to 75 percent off of retail prices. Its innovative MyCatalog feature is designed to eliminate the ''hit-or-miss'' aspect of off-price shopping by allowing shoppers to see only those products which are available for sale and match their interests. The online merchant offers a meaningful alternative for consumers looking for service and convenience in an outlet store environment. This press release may include statements that constitute ''forward-looking'' statements, usually containing the words ''believe'', ''project'', ''expect'', or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to the following: the competitive nature of the business and the potential for competitors with greater resources to enter such business; consumer acceptance of the Internet as a medium for purchasing apparel; recent losses and anticipated future losses; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); the Company's limited working capital and need for additional financing; risk of litigation for sale of unauthentic or damaged goods; the successful hiring and retaining of personnel; the dependence on third parties and certain relationships for certain services; the dependence on continued growth of online commerce; rapid technological change; year 2000 issues; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends. cnbc.com C I A O