To: Sili Investor who wrote (7659 ) 1/28/1999 11:38:00 AM From: The Saint Read Replies (4) | Respond to of 37507
YOU GUYS ARE NOT GETTING WHAT THIS ANNOUCEMENT MEANS THEY ARE MAYBE GOING TO SELL JEWLLERY BUT ALSO PERFUME THIS IS HUGE THE SAINT SEE BELOW PRESSRELEASE D.G. Jewellery to Become Exclusive Franchisee for Perfumania TORONTO--(BUSINESS WIRE)--Jan. 15, 1999--D.G. Jewellery of Canada Ltd. (Nasdaq:DGJLF - news) & Perfumania, Inc. (Nasdaq:PRFM - news) have today announced that D.G. Jewellery has been awarded the exclusive rights to franchise Perfumania stores in Canada. D.G. Jewellery has also been awarded in a second agreement the rights to become Perfumania's Canadian affiliate for its Internet site, Perfumania.com scheduled to launch February 1, in time for Valentine's Day. Commenting on the Agreement, Jack Berkovits, President and CEO of D.G. Jewellery stated, ''We are excited and thrilled to form this alliance of industry leaders. This is a great opportunity to form a renowned retailer with instant brand recognition with 290 stores across the United States. We are confident in our ability to build on their name successfully in Canada.'' In commenting on Internet potential for the venture, Jack Berkovits was thoroughly exuberant; ''Brick and mortar stores will always be here and continue to prosper. However, the potential for increased revenues from on-line sales is absolutely staggering. The pie will just get bigger and bigger and D.G. Jewellery and Perfumania intend to be at the forefront of this parade.'' Commenting on the Agreement, Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, Inc., said; ''This Agreement is truly a win-win for everyone, especially our current and potential clients worldwide. Our association with D.G. Jewellery has matured to the point of partnership and we are honored to be associated with a Company and people of this caliber.'' D.G. Jewellery of Canada Ltd. is primarily engaged in the design, manufacture, merchandising and distribution of stone-set jewelry for department stores, mass merchants, catalogue showrooms, television shopping networks and other high volume retailers and other major discounters. The Company maintains a broad base of customers concentrated in four major jewelry segments: i) department stores such as J.C. Penney and Saks Fifth Avenue ii) specialty markets such as, QVC Inc., Home Shopping Network, ValueVision International, Shop at Home, QVC England, QVC Germany and The Shopping Channel (Canada) iii) jewelry chain stores such as Zales, Gordons, Friedmans and others iv) mass merchandisers such as Wal-Mart and Zellers Except for the historical information contained herein the matters discussed in this press release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, risks in product demand, the impact of competitive products and pricing, changing economic conditions, both here and abroad, release and sales of new products, and other risk factors detailed in the Company's most recent annual report, and filing with the Securities and Exchange Commission. -------------------------------------------------------------------------------- Contact: Consulting for Strategic Growth, Ltd. Stanley Wunderlich, 516/625-4523 From USA & Canada 800/625-2236 cfsg @ iname.com or D.G. Jewellery of Canada Ltd. Jack Berkovits or Gary Davis, 416/665-8844 Canada 800/387-3756 From USA 800/345-9579 dgjewel @ aol.com --------------------------------------------------------------------------------