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To: stockbug who wrote (38642)	1/28/1999 1:56:00 PM
From: DiViT	Read Replies (1) \| Respond to of 50808

Three words: Corporate Wide Commitment.... Zoran Vaddis DVD Decoder IC in Toshiba's Fourth-Generation DVD Players Co-Developed With FujiFilm Microdevices, Vaddis(TM) DVD Decoder is Incorporated in Four New Toshiba DVD Players With Enhanced Audio and Video Capabilities SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 28, 1999-- Zoran Corp. (Nasdaq:ZRAN - news), a leading provider of integrated circuits (ICs) and software for digital video and audio applications enabled by compression, today announced that Toshiba Corp. has selected Zoran's Vaddis DVD decoder chip to power Toshiba's full line of 4th generation DVD players. These new players boast an extensive set of features, geared towards future demand for advanced functionality and will be available during the first half of 1999. The DVD market has taken a major step during 1998, with more than one million players sold in the United States alone. Experts expect the market to further increase its pace in 1999 reflecting the broad acceptance and awareness of the DVD standard among consumers. ''The Vaddis decoder IC provides all the necessary features for our DVD player design,'' said Koji Hase, general manager of DVD Division, Toshiba. ''Due to the high flexibility and the rich feature set of the Vaddis, we were able to provide our customers advanced audio features like HD-CD (High Definition CD) audio that are a key component of our 1999 DVD product line. The work we have accomplished with Zoran's Vaddis support team was instrumental to the success of our fourth-generation players.'' Zoran Corp.'s President and CEO, Dr. Levy Gerzberg, said, ''We are very proud to have Toshiba utilizing our Vaddis in their new, fourth-generation line of DVD players. With this new line of DVD players Toshiba underscores its position as a leading member of the industry-wide alliance creating and promoting the DVD standard. The features and quality of Toshiba fourth-generation DVD players are among the highest in the industry and we are honored to be associated with such products.'' ''FujiFilm Microdevices is honored to participate in the DVD revolution with leading consumer electronics companies such as Toshiba Corp.,'' said Norihiko Kato, CEO, FujiFilm Microdevices. ''Our successful alliance with Zoran is yielding leading-edge products such as the Vaddis DVD decoder IC and we intend to continue on this path of innovation to provide competitive solutions to our customers.'' The Vaddis is the most advanced DVD decoder IC in production today. It incorporates Zoran's Silicon Software(TM) concept which enables the development of DVD players with cutting edge technology including HD-CD, 3D audio, Karaoke and industry leading audio algorithms such as Dolby Digital, DTS and MPEG5.1 digital out. Utilizing Zoran's Silicon Software architecture, new standards and innovative features can be easily ported to Vaddis with no changes to the original system design. Zoran continues to provide production ready solutions to the market, keeping pace with the industry's rapid progress. About Zoran Zoran Corp. develops and markets software, integrated circuits (ICs) and IC Intellectual Property (IP) cores for digital audio and video applications enabled by compression. Zoran also provides complete reference designs based on Zoran's technology. Zoran's product lines and IP include JPEG codecs, MPEG and DVD decoders, digital audio processors and real-time DVD software for PC's. All these standard-based products benefit from Zoran's Standard Plus(TM) technology. Zoran's software is bundled by PC and graphics-card manufacturers for software and software assisted DVD playback on PCs. The company's ICs are used in numerous digital audio and video products. Leading applications incorporating Zoran's products and IP include professional and consumer video editing systems, filmless digital cameras, standalone and PC-based DVD players, SuperVCD players, digital speakers and audio systems. Zoran is headquartered in Santa Clara, with additional operations in Haifa, Israel, Toronto, Canada and offices in Tokyo, Japan and Shenzhen, China. For more information about Zoran call 408/919-4111, or visit our website: www.zoran.com. For our latest press releases please call our fax-on-demand service at 800/PRO-INFO, ticker symbol ZRAN. Note to Editors: Vaddis, StandardPlus, and Silicon Software are trademarks of Zoran Corp. All other terms and product names are trademarks or registered trademarks of their respective owners, and are hereby acknowledged.