To: Tim Luke who wrote (92188 ) 1/28/1999 12:46:00 PM From: Grant Respond to of 176387
ell Again Earns Top Customer Satisfaction Honors in Technology Business Research Fourth Quarter Ratings Business and High-Tech Editors ROUND ROCK, Texas--(BUSINESS WIRE)--Jan. 28, 1999-- IT Managers Rank Dell First in Notebooks, Desktops and Servers Dell Computer Corporation (NASDAQ:DELL) dominated the PC industry in overall customer satisfaction during the fourth quarter of 1998, according to Technology Business Research Inc.'s (TBR) recent quarterly Corporate IT Buying Behavior and Customer Satisfaction Study. Dell, the world's leading direct computer systems company, earned top honors for the third consecutive quarter in all three product form factors measured in the study: notebook PCs, desktop PCs and Intel(R)-based servers. The study details the satisfaction of information technology (IT) managers representing 300 Fortune 1000 companies in a number of categories, including price/performance, service/support, repair time, delivery time, technical support response, product design, total cost of ownership and volume discounting. "While all of the major systems vendors increase their focus on customer satisfaction, Dell's consistency in the rankings attests to its longstanding emphasis of delivering a unique customer experience," said Julie Perron, manager of primary research, TBR. "Dell's rise and subsequent stability in the rankings over the last year has been impressive. They are setting a standard against which the other vendors are measured." "Our direct customer relationships allow us to respond quickly to their changing needs and requirements," said Joe Marengi, senior vice president and general manager, Dell Relationship Group. "The results of TBR's study, as well as other analyst and media customer satisfaction surveys, validate the strength of Dell's direct business model." Earlier this month, TBR also ranked Dell No. 1 among the major system vendors in its Computer Business Quarterly Q3 rankings. Technology Business Research, Inc., headquartered in Hampton, N.H., is a leading market research and consulting firm specializing in analyses of companies and their products in the high technology market. Servicing an international clientele of IT providers, consumers and investors, TBR provides timely, accurate, high-quality information and market research in a format which is uniquely responsive and tailored to clients' needs. Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $16.8 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web site at www.dell.com.. Dell is a registered trademark of Dell Computer Corporation. Fortune 500 is a registered trademark of Time Inc. Dell disclaims any proprietary interest in the marks of others --30--ec/sa* CONTACT: Dell Computer Corporation, Round Rock Media Contacts: Ken Bissell or David Frink, 512/728-4100 (media only) ken_bissell@dell.com or david_frink@dell.com or Investor Contacts: Don Collis, 512/728-8671 don_collis@dell.com or Robert Williams, 512/728-7570 robert_williams@dell.com KEYWORD: TEXAS NEW HAMPSHIRE INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT PUBLISHING Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story ***