Managing Innovation - An Oxymoron?
There's humor in that statement...
from the 1999 IEEE INTERNATIONAL SOLID-STATE CIRCUITS CONFERENCE
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Managing Innovation - An Oxymoron?
(Salon 10 - 15 )
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Moderator: Paul Brokaw, Analog Devices, Wilmington, MA
Organizers: Paul Brokaw, Analog Devices, Wilmington, MA
Klaas Bult, Broadcom, Irvine, CA
Christian Enz, Rockwell Semiconductor Systems, Newport Beach, CA
All recognize past innovations and their impact on everyday life. It is more difficult to define innovation and deal with questions such as: Why is innovation desirable? Is it affordable? Can one afford to do without it? And, assuming it is desirable at least some of the time, how does one manage to get the best of it? The panelists all deal with managing innovation, but each has experience with different aspects. After individually presenting their viewpoints and opinions, the panelists discuss opinions among themselves and with members of the audience. A brief written survey of audience opinion will be collected to stimulate the discussion.
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15.1 A Microprocessor with 128b CPU, 10 Floating-Point MACs, 4 Floating-Point Dividers, and MPEG2 Decoder 1:30 PM
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K. Kutaragi, S. Okamoto, M. Suzuoki, T. Hiroi, M. Oka, A Ohba,
Y. Yamamoto, M. Furuhashi, M. Tanaka, T. Yutaka, T. Okada,
H. Magoshi, M. Nagamatsu1, Y. Urakawa1, M. Funyu1, A. Kunimatsu1,
H. Goto1, K. Hashimoto1, N. Ide1, H. Murakami1, Y. Ohtaguro1, A. Aono2
Sony Computer Entertainment, Inc., Tokyo, Japan
1Toshiba Corp. / 2Toshiba Microelectronics Corp., Kawasaki, Japan
A 250MHz microprocessor consists of a CPU core with 128b multimedia extensions, 10 floating-point multiplier accumulators, four floating-point dividers, an MPEG2 decoder, a 10-channel DMA controller, and other peripherals with 128b internal buses on one die. It contains 10.5M transistors in 17x14.1mm2 and dissipates 15W at 1.8V
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15.6 A Single-Chip MPEG-2 Video Audio and System Encoder 4:15 PM
G. Kizhepat, K. Choy, R. Hinchley, P. Lowe, R. Yip
iCompression, Inc., Santa Clara, CA
A 6.1M-transistor 0.35µm CMOS 90MHz 3.3V 13.1x13.1mm2chip MPEG-2 MP@ML video, audio and system encoder integrates two DSPs, video filter, video encoding engine, two memory interfaces, and system multiplexer. Flexible system interfaces support PCI, ROM, and external host.
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