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To: MeDroogies who wrote (22874)1/28/1999 8:57:00 PM
From: soup  Read Replies (2) | Respond to of 213173
 
San Jose Mercury Confirms Reports That Apple Pulled Super Bowl Ad
Before Reinstating It.

via MacObserver

>"According to [Ken Segall, creative director of the Apple account for the
TBWA/Chiat/Day advertising agency], it wasn't until last summer that
Apple decided to return to the big game: "Steve Jobs had suggested in
the springtime that we come up with an ad about the Y2K issue, and we
had kicked that around for a couple of months without, frankly, much
great success.

"Then this idea of using HAL came up in the early summer, and we had
an ad together within 48 hours and showed it to Steve. And he said,
'Why don't we think about this for the Super Bowl?"<

macobserver.com