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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: snerd who wrote (602)	1/29/1999 12:53:00 AM
From: Matt Brown	Read Replies (2) \| Respond to of 2489

OK CHILDREN, BACK TO PRFM!!! Check this out..Looks like the Internet Perfume Business is Killer! BRENTWOOD, N.Y.--(BUSINESS WIRE)--Jan. 5, 1999-- Traffic to Allou's Popular Fragrance Counter Web Site Hits Record Highs With More than 2.3 Million Shoppers during 1998 Fourth Quarter Allou Health & Beauty Care, Inc. (AMEX:ALU), today reported record holiday season sales for its Internet subsidiary, The Fragrance Counter (http://www.fragrancecounter.com), the leading online retailer of prestige fragrances and cosmetics. The Fragrance Counter's 1998 fourth-quarter sales totaled more than $1.5 million, a four-fold increase over the same period last year. The increase in sales was fueled by a dramatic rise in traffic to Allou's Fragrance Counter.com during fourth quarter 1998. More than 2.3 million visitors shopped at The Fragrance Counter.com, compared to 651,000 visitors during fourth quarter 1997. Eli Katz, Chief Operating Officer of The Fragrance Counter, said: "Even with the explosive success of e-commerce, The Fragrance Counter's sales increases are ahead of the trend. Fragrance Counter is fast-becoming to fragrance and cosmetics what Amazon.com is to books. The steep climb in our sales and traffic underscores that Allou has a winning Internet strategy and we're focused on maintaining and growing our undisputed lead in online fragrance retailing." During 1997, The Fragrance Counter signed agreements with America Online (NYSE:AOL), the world's leading interactive service and e-commerce leader, and Internet portals Yahoo! (NASDAQ:YHOO), Lycos (NASDAQ:LCOS), Excite (NASDAQ:XCIT) and Microsoft's MSN Shopping (NASDAQ:MSFT). The Fragrance Counter (http://www.fragrancecounter.com), launched in September 1995 and the leading online retailer of designer fragrances for men and women, together with its sister site, The Cosmetics Counter (http://www.cosmeticscounter.com), offer more than 2,000 brand-name fragrance and beauty items. Features of both services include fast, free shipping, money back guarantee, and free gift-wrap with embossed gift card. The Fragrance Counter, based in Brentwood, NY, is a subsidiary of Allou Health & Beauty Care 1/8AMEX:ALU 3/8, a national distributor of beauty and health products. Looks good to me! Hmmmmm considering they don't have any stores (I think) and that PRFM does....hmmm...I am thinking way more than a "few" million people will be hitting up the PRFM site!!! Sorry again, ya'll the adrenalin is pumpin!!! Matt