To: kemosabe who wrote (647 ) 1/29/1999 5:52:00 AM From: wlcnyc Read Replies (2) | Respond to of 2003
Here's another interesting link concerning what I perceive as related to the many discussions in the past on this thread about "TV Quality" on the internet. It is NOT about ZULU, but about a company called Pseudo Programs. It indicates, at least to me, that tv quality must be possible (even though they still need private capital - see last paragraph of article)channelseven.com "1/28/99 NATPE '99 Coverage: A Bold Take on Convergence Josh Harris, Founder of Pseudo Programs, Explains Why TV Can Go No Further While most television networks are tip-toeing out slowly onto the Web, one entertainment company -- Pseudo Programs Inc. -- has made a headlong dash by being the only entirely Internet-based television network. Though many users do not yet correlate computer monitors with television screens, Pseudo president and CEO Josh Harris boldly asserts that convergence is no longer on its way, it is here. "The traditional TV model as we know it is done; [TV executives] don't understand that TV is now just a stepping stone to the Internet," Mr. Harris says. "I'm not saying television is going to go away, but it is no longer the most powerful medium." Mr. Harris shares the view of many -- that television's main problem is that its programming is not targetable enough, while Internet channels are eminently more user-specific and community oriented. Pseudo does not have a booth at this year's mega entertainment industry conference NATPE '99 (National Association of Television Program Executives, www.natpe.org), but its representatives were milling around the exhibitor floor. Some Facts About Pseudo Although still struggling to secure capital, Pseudo has been around since 1994 when it was started by Mr. Harris, founder of Jupiter Communications. Each week, Pseudo produces and netcasts nearly forty different interactive Net-TV shows on eight different channels representing nearly 200 original programming hours per month. Much like traditional television networks, Pseudo programs are advertiser and sponsorship supported. Mr. Harris says Pseudo currently has 45 advertisers. Much like Music Television (MTV) in its primary focus on culture-based programming for 18 to 24-year olds, Pseudo targets audience is not entirely representative of the Web community or even all television watchers. Pseudo claims its programs speak to communities of people on the Web with shows focused around games, music, news, arts, poetry, and entertainment. There are also chat options on Pseudo that provide opportunities for viewers to interact about the programming. The company expects to close on an undisclosed amount of private capital so it can continue to market itself and compete with the major broadcast networks, but Mr. Harris declined to provide further details. "